After hitting a 27-year sales low in 2009, the U.S. auto industry is on the road to recovery. And ad spending is picking back up as well. But some dollars are moving
online. For the first nine months of 2010, Kantar Media reported that measured auto ad spending increased by 23.7% over the same period in 2009. It is estimated auto industry online ad spending was up 13.9% last year. This year, a 14% increase in automotive online ad spending will push outlays to $3.24 billion. And by 2015, the auto industry will be spending $5.8 billion online. Online video is the fastest-growing online ad format. Consumers are watching more video on branded auto sites, third-party websites, YouTube and other video destinations. As part of a strategic philosophy for online advertising, Larry John Wright produces hundreds of product and client videos for use online and on websites.