Archive for March, 2011

Just the News

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There over 80 million baby boomers—the oldest boomers are turning 65 this year, the youngest 47. And this demo watches an enormous amount of TV. This demo controls half of all U.S. Consumer spending, according to the Wall Street Journal. The average prime-time TV viewer hit 51 this year. Boomers watch some 170 hours of TV a month, or five to six hours a day, according to Nielsen—compared with an average of four hours and 49 minutes a day overall. Almost half of boomers not only watch TV, they also stream shows online.  

The Boomers are the TV generation.

With the average car buyer demo growing older and older and because of the new economy, this Boomer Demo is one that must be reached. At this point in time, television is the best medium to do that. If you are not reaching the Boomer Demo you need to start.

If you don’t know how to reach this demo, or if you want help making the most of your advertising budget, call Larry John Wright Advertising. We can help with all your TV, radio, print and internet needs.

Consumer Confidence

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There is good news out there. According to Spots and Dots, a weekly publication we subscribe to at LJW, “Consumer confidence was up, the unemployment situation appeared to be easing a bit and customers took to the stores in February. Same store sales at most retail chains were positive and for many it was a banner month. For instance, Macy’s enjoyed a 5.8% increase in comparable store sales in February. The company said the performance for both Macy’s and Bloomingdale’s had been ‘stronger than expected’ .” But because of the pre-Easter period falling in April this year, it expects March same-store sales to suffer and April to

be up. J.C. Penney, which appears to be in the midst of a renaissance, reported a 6.4% increase in comparable store sales with every department and every region reporting gains. The Northeast and Southwest were especially strong.” This is a sign that things are getting better for all businesses. The problem still remains that the “money people” are still holding their money and not lending it. Businesses need money to start to hire more people and expand their businesses. More employed consumers is always good for the economy because they spend money. When people spend more, businesses do great. We can only hope that this “good news” continues. Businesses that continue to advertise will always have the advantage over those that don’t as the economy continues to improve.

Hispanic Advertising

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Hispanic Advertising

Targeting a business’ advertising to a specific demo, physiographic, geographical area, etc., is always the best idea. The “rifle” approach is much more effective than the “shotgun” approach to advertising. This helps businesses get more “bang” for their advertising “buck” and increase desired results. And targeting specific ethnic groups in your community will also increase advertising results. Targeting your local Hispanic community is becoming more and more important in every market and yet is often overlooked by most businesses.

Did you know that there are over 50 million Hispanics in the United States? This makes people of Hispanic origin the nation’s largest ethnic group. Nearly 70% of Hispanic people in the United States are of Mexican background. Hispanics constituted 18 percent of the nation’s total population. In some areas nearly 90% of the population is Hispanic. More than one of every two people added to the nation’s population are Hispanic. And Hispanics have money to spend. The median income of a Hispanic household is nearly $40,000 a year.

Nearly 20 years ago we knew there was great opportunity for businesses to increase sales results by targeting the Hispanic Community, and so John and I partnered with Efrain Morales to create Larry John Wright Morales. Hispanic advertising is much more than just translating your English advertising to Spanish. You have to know how to “talk THEIR talk” to increase sales. With a staff of all Hispanic advertising professionals, headed up by our President, Efrain Morales, Larry John Wright has become one of the most influential Hispanic advertising and marketing agencies. In most markets, knowing how to create and produce quality, knowledge-driven, Hispanic advertising is extremely important to the all so important “bottom line” of sales results.