There over 80 million baby boomers—the oldest boomers are turning 65 this year, the youngest 47. And this demo watches an enormous amount of TV. This demo controls half of all U.S. Consumer spending, according to the Wall Street Journal. The average prime-time TV viewer hit 51 this year. Boomers watch some 170 hours of TV a month, or five to six hours a day, according to Nielsen—compared with an average of four hours and 49 minutes a day overall. Almost half of boomers not only watch TV, they also stream shows online.
The Boomers are the TV generation.
With the average car buyer demo growing older and older and because of the new economy, this Boomer Demo is one that must be reached. At this point in time, television is the best medium to do that. If you are not reaching the Boomer Demo you need to start.
If you don’t know how to reach this demo, or if you want help making the most of your advertising budget, call Larry John Wright Advertising. We can help with all your TV, radio, print and internet needs.