Targeting a business’ advertising to a specific demo, physiographic, geographical area, etc., is always the best idea. The “rifle” approach is much more effective than the “shotgun” approach to advertising. This helps businesses get more “bang” for their advertising “buck” and increase desired results. And targeting specific ethnic groups in your community will also increase advertising results. Targeting your local Hispanic community is becoming more and more important in every market and yet is often overlooked by most businesses.
Did you know that there are over 50 million Hispanics in the United States? This makes people of Hispanic origin the nation’s largest ethnic group. Nearly 70% of Hispanic people in the United States are of Mexican background. Hispanics constituted 18 percent of the nation’s total population. In some areas nearly 90% of the population is Hispanic. More than one of every two people added to the nation’s population are Hispanic. And Hispanics have money to spend. The median income of a Hispanic household is nearly $40,000 a year.
Nearly 20 years ago we knew there was great opportunity for businesses to increase sales results by targeting the Hispanic Community, and so John and I partnered with Efrain Morales to create Larry John Wright Morales. Hispanic advertising is much more than just translating your English advertising to Spanish. You have to know how to “talk THEIR talk” to increase sales. With a staff of all Hispanic advertising professionals, headed up by our President, Efrain Morales, Larry John Wright has become one of the most influential Hispanic advertising and marketing agencies. In most markets, knowing how to create and produce quality, knowledge-driven, Hispanic advertising is extremely important to the all so important “bottom line” of sales results.