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If you’ve ever shared a GIF or simply want to know why brands like Bubly, Converse and Gatorade are getting into looping videos…you probably want to read what AdWeek has to say about the possibilities GIF are creating in the advertising industry.

Playing an ad on an endless loop would be nightmarish in most scenarios, but if modern man is anything, he is quick to adjust. And adjust they have. In fact, some marketers see the use of GIFs as advertisements as a trend with huge creative potential.

Not sure what GIFs are? Not sure what they have to do with you, your customers or the advertising industry? Read the full AdWeek article here. 

If you are in search of new, creative ways to tap into the massive online market through digital advertising and marketing, touch base with one of our people here at Larry John Wright Advertising. We’d love to discuss the possibilities with you.