Local TV stations are using social media to extend their coverage and conversations with viewers. They’re also working to create more integration with advertisers.
Stations have taken the tradition of that emotional connection that viewers have with anchors and reporters and gone into the space in which they live, which is Twitter, Facebook, mobile and online, to have that connection.
Local advertisers in turn can benefit from TV’s social extensions. Local broadcasters, through their social presence, can build large audiences.
Local broadcasters still have plenty of opportunities ahead in digital video and mobile. Belo for example is teaming up with tech companies to introduce a mobile streaming product later this year in 32 U.S. markets.
The convergence of social media and TV is a hot topic, one we know very well at Larry John Wright. Call us. The combination of social media and TV is powerful.