Research has shown that commercials with PEOPLE on them “cut through” the thousands of commercials customers see every day and endears your business to them.
In the digital age, the goal of advertising must be to get people to come to your website and see what your business is all about. It is there on your website that you have the greatest advantage to sell them, get them to come to your place of business, call you, and endear them to you. You only have so much money to accomplish this so it is important you choose a medium to get people to come to your website that reaches more people for the least cost per thousand.
The best medium we have found to get people to your website is Television. If there were a better medium we would use it. However, TV reaches more people more often for less cost-per-thousand than any other medium. No one argues that fact. So in order to drive more people to your website….first of all…Your business must be on television with what we call PERSONALITY ADVERTISING (owners, spokespeople, talent, celebrities, etc. In the commercials, you “tease” people with sales, incentives, ideas, etc., and then drive them to your website to know more. Putting people on your spots endears the customer to your business. Contact us for results driven TV commercials that will drive traffic to your website. 800-821-5068 or www.LarryJohnWright.com