A new study finds that while online shopping has increased over the
last three years, overall it has leveled out. Boomers are
increasing their online shopping, up 4.5% since 2011. But
Millennials are cutting back, down 7% for the same period.
The study suggests that could be because Millennials
are feeling the effects of the still-tight economy.
Or it could indicate a plateau in online shopping.
There have been shifts in purchasing categories.
Since January 2012, online purchase of health and beauty
products increased 12% for shoppers age 50-64. The
percentage of 18-24-year-olds who say they’ve purchased
any products online, even once, has dropped in all
categories except books, music, and tickets.