With the success of the Apple Stores, it is hardly
surprising that Google may be thinking of getting into bricks
and mortar outlets for its electronic gizmos as well. The
website 9to5Google quoted an “extremely reliable source”
as saying that the first Google Stores will be up and running
by the end of this year.
The report says the objective is to get new Google
Nexus, Chrome, and “especially upcoming products”
directly into the hands of consumers. Google executives
are said to believe that the new – and expensive – Google
Glass will be hard to sell unless potential
buyers have a place to experience it.
That reportedly pushed the top brass to
embrace the Google Store idea.
In a follow-up story by IDG News
Service, analyst Greg Sterling of Opus
Research said Google doesn’t have
as many products as Apple, but it does
have enough to justify a physical retail
presence. He said people will be able to
get a better feel for a product, such as
the cutting-edge Google Glass headset,
by having Google employees demonstrate it for them.