If you make a marketing plan you must have a bullet-proof measurement strategy. Since social media first stormed into town and changed the rules of marketing, some of the savviest marketers have believed that they needed to change the rules of measurement to quantify its impact on business. “Social” was a new conversational media that marketers couldn’t control. Peers, not marketers, were a primary influence on brand perceptions and purchase decisions. A brand could create positive buzz by doing something outrageous online or by pushing out viral videos and hope for more sales. The problem is in most cases “Social” may increase some awareness, but seldom does it increase SALES. In order to manage your marketing plan you have to measure it with increased sales or desired business results. We know how to help you get more sales and results with increased social awareness. Call us. We can help.