Television Still #1

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“Nielsen’s Q4 2015 Total Audience Report confirms American’s consistent

strong preference for television over all other media. With almost 35 hours

of traditional TV weekly viewing inclusive of time shifted viewing, adults

18+ consume three times as much television each week as radio, the second

most consumed media, and four times more than smartphone app/web usage,”

said Steve Lanzano, President and CEO of TVB. He also bragged that

television dominated video viewing across all screens and mobile devices

capturing 95% share of viewership, with the remaining 5% comprised of

watching video on the Internet (4%) and on a smartphone (0.8%).

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