Archive for April, 2011

After hitting a 27-year sales low in 2009, the U.S. auto industry is on the road to recovery. And ad spending is picking back up as well. But some dollars are moving

online. For the first nine months of 2010, Kantar Media reported that measured auto ad spending increased by 23.7% over the same period in 2009. It is estimated auto industry online ad spending was up 13.9% last year. This year, a 14% increase in automotive online ad spending will push outlays to $3.24 billion. And by 2015, the auto industry will be spending $5.8 billion online. Online video is the fastest-growing online ad format. Consumers are watching more video on branded auto sites, third-party websites, YouTube and other video destinations. As part of a strategic philosophy for online advertising, Larry John Wright produces hundreds of product and client videos for use online and on websites.

Clients are always asking us here at Larry John Wright about what changes are occurring with Cable and Satellite in addition to the impact of DVRs on television viewing. Well, here you go. “An analysis of TV viewers in the U.S. reveals that the percent of consumers who have local cable increased by 4% between 2006 and 2009. According to The Media Audit study, 59.4% of U.S. consumers reported having local cable in 2009, compared to 57.2% in 2006. The figure represents a 4% jump in four years. Satellite TV shows more impressive growth. In 2009, 22.7% reported having satellite TV service, compared to 19.1% in 2006.TVbythenumbers.com reports that DVR penetration increased by about 4% in the last year on an absolute basis (11% on a relative basis) rising from 35.7% of TV households with DVRs in February 2010 to 39.7% in February 2011 according to Nielsen data via Turner’s research department. The percentage of viewers reached in those DVR homes rose from 38.5% in February 2010 to 

42.2% in 2011”. The good news is that there are many more viewers watching much more TV because of DVRs making that possible and a full 70+ viewers don’t fast forward through the commercials. Go figure.

To find out ways TV advertising can help impact your bottom line contact us here at Larry John Wright Advertising.

Call 800-821-5068 and Ask for Jackson Wright.

Or Visit our Website at www.LarryJohnWright.com.

The Money Makers*

Author: admin

Forbes’ annual list of TV’s biggest revenue generators is out with the top spot going to American Idol, which pulls in $7.11 million for each half-hour of airtime, miles ahead of second-place Two and a Half Men which pulls in $2.89 million. Rounding out the top 5 are Desperate Housewives, Grey’s Anatomy and Dancing with the Stars….NBC renews a trio of comedies locking down The Office, Parks and Recreation and Community for new seasons. The announcement follows close on the heels of NBC announcing plans to shop Parks and Recreation in syndication as early as next month. The future of the other two Thursday night comedies, Outsourced and Perfect Couples is still unknown…. Criticism is being leveled at the new distribution of the Men’s NCAA Basketball Tournament which spreads the games across CBS, Tru TV, TNT and CBS for leaving the local affiliates out in the cold. Previously, affiliates were able to air games that had local appeal but now, not all games are available to the broadcasters leaving consumers without a cable hook-up out in the cold….The CW is moving America’s Next Top Model back an hour to 9 p.m. starting April 20. The move means the show will not have to compete with the juggernaut that is American Idol…. ABC has ordered six episodes of 101 Ways to Leave a Game Show for the summer. The show comes from the same executive producer as Wipeout…. Kelsey Grammer returns to television in a behind-the-scenes role directing the pilot episode of CBS’ new comedy Vince Uncensored. Grammer will also be on camera in a new Starz drama called The Boss… Comedian Damon Wayans will star in a new CBS comedy pilot set at a sports-talk radio station….TV Line is reporting Rebecca Sinclair, the showrunner credited with invigorating the new 90210, is leaving the show. Before 90210, Sinclair was executive producer for three seasons of Gilmore Girls….Laura Spencer leaves her anchor position at The Insider to return to Good Morning America as the lifestyle anchor. Spencer has been seen on GMA before as a national correspondent…. ABC’s reboot of the 1970’s series Charlie’s Angels has begun filming with stars Minka Kelly (Friday Night Lights), Rachel Taylor (Transformers) and Annie Llonzeh (General

Hospital). Robert Wager will be the voice of Charlie.

*taken from Spots ‘n Dots