Despite the shaky economy and high unemployment, retailers seem to be generally optimistic about the upcoming holiday season. Solid sales in July and August have buoyed the spirits of many retailers, and rising profits have given many confidence that they can weather any economic storm. It is estimated that sales will rise 3.5% in November and December compared to last year, which was the best season since 2006. The Christmas season is “make or break” for most retailers. The LA Times reports that stores ring up as much as 40% of their annual sales during the last two months of the year. Some retailers are already putting out some holiday merchandise to satisfy the early shopper and to judge how the season itself will go. The most important consumer segment to watch will be middle income shoppers. Wealthy consumers have shown they can weather this downturn and lower-income shoppers have been fueling increases at dollar stores and extreme discounters. If you want more information, please give us a call at Larry John Wright 1-800-821-5068 or visit us at We are always ready with the information you need to grow your business.