The high-profile halftime Pepsi Super Bowl XLIX Halftime Show on NBC Sunday, February 1, will feature Katy Perry. The announcement on Sunday Night Football triggered the launch of an original digital video featuring Perry produced by Pepsi. Later in the night, Pepsi’s commercial “There Since The First #Halftime” was re-released with Perry’s award-winning song “Firework” during the telecast on NBC.
The Pepsi Super Bowl Halftime Show is the most-watched musical event of the year. More than 115 million viewers in the U.S. watched last year’s show.