For U.S. Olympic star Gabrielle Douglas, breakfast is just the start. Her deal to front Kellogg’s Corn Flakes boxes is likely to be followed by endorsement deals from major marketers looking to capitalize on America’s newest sports star. She’s definitely got the potential to earn millions.
Kellogg Co., an official sponsor of USA Gymnastics announced a deal on Friday morning, that will put her on special-edition Corn Flakes boxes in the fall.
But another marketer was ahead of the game. Procter & Gamble signed up the gymnast before the games, putting her in a “raising an Olympian” video that was produced immediately after the U.S. Gymnastics Olympic trials.
Also, she’s signed to represent the overall P&G brand, as well as our beauty brands (Olay, Pantene, CoverGirl, Secret).
No matter what she eventually earns, there is no denying her star power and her charming smile. Perhaps even a Perfect 10.