Fifteen major retailers, including Barnes & Noble, Foot Locker, JC Penney and Toys ‘R’ Us, have signed on to accept PayPal at their brick-and-mortar stores.
It’s a coup for the online-payments service, which is now finding its way to the register to compete with credit cards such as Visa, MasterCard and American Express. PayPal’s in-store push will also help its parent company, eBay, gain a foothold in the mobile-payments market that looks to tie offline transactions with digital rewards, offers and tracking. PayPal has been the biggest driver of growth for eBay, which is looking to move past its origins as an online-auction site.
Consumers can pay at the register with a PayPal card — not a credit card, but a physical portal to the online account — or with their phone number and a PIN. So far, 110 million people are active users of PayPal online.