As consumers demand more content on more channels and on more devices, it’s important that advertising agencies provide the most complete understanding of viewership for the television industry. We know that people who watch TV aren’t just media consumers; they’re grocery shoppers, online couponers, sharers on social networks, and vocal brand critics. We have all the integrated measurement and analysis of media viewing, shopping habits, online activity and brand advocacy and give this information to our clients so that they know their audiences and how to reach them.
No matter which device is in use (TV, PC, smartphone, DVR), our clients need to know their audience completely. We understand the behavior of the increasingly connected consumer. Our decades of experience in understanding consumers, their media consumption, their reactions to advertisers, and how media influences their brand preferences as well as what they buy – enables our clients to stay one click ahead.
Our continued investment in research and methodology enables our clients to better understand what’s happening now in the media landscape, and what trends are emerging.