In a world where brands are constantly fighting for attention, many marketers are asking themselves a key question: What is the best way to impact purchase decision and brand loyalty? The answer they are likely arriving at is that they should engage potential and current customers via social media. After all, consumers are all about social media, right? Wrong.
Suveys found that 60-65% of business leaders believe that consumers follow their brands on social media sites because they want to be a part of a community. Only 25-30% of consumers agree. The top reason consumers follow a brand? To get discounts!
On top of trying too hard to engage with consumers via social media, marketers are generally pushing out too much information, causing people to over-think purchase decisions and making them more likely to change their minds about a product, be less confident in their choice and less likely remain loyal to the brand.
So what should marketers do? The answer: Simplify the decision-making process, so much so that consumers actually think less about the decision.
Research showed that when the message was simple, there was a 20 percent increase in results and a 96 percent increase in customer loyalty. It also results in brands being 86 percent more likely to be purchased and 115 percent more likely to be recommended to others.
Don’t you think it’s time to stop overwhelming consumers with marketing information and cut through the clutter? Take an unconventional approach – forget engagement, increase simplicity. Call Larry John Wright. We make it simple!