The most effective advice to advertising copywriters comes from the classic piece of wisdom from Grandma: “You have two ears and one mouth. Listen twice as much as you talk.” If you want great copy in your ads and commercials, tell people what THEY want to hear, not what you have to say. Listen to what people are saying and then tell them how your product or service can help them, based on what they told you. If you want to know more, call the Creative Department of Larry John Wright. We listen.