Price will always be a very important consideration in

purchasing a vehicle –probably the most important for most

buyers–but there are other factors that are becoming of

increased importance to the car buyer now. Quality,

expected cost of ownership, fuel economy, and in-vehicle

communications are becoming more significant in

the buyers’ mind. Buyers are also placing more importance on how

they are treated after the sale as well as during

the transaction. Promotions and discounts are here to stay.