Coca-Cola, General Motors, AT&T, Liberty Mutual

and Smucker’s are among the advertisers who have

already committed to the 2014 Winter Olympics on NBC

and the NBCUniversal cable networks. NBC Sports

EVP of sales & marketing Seth Winter told the Wall

Street Journal and Ad Age that NBCU is projecting that

ad revenues from the games in Sochi, Russia will be a

record $800 million, topping the $700

million-plus collected for the 2010 Winter

Olympics in Vancouver, Canada. About

75-80% of inventory is already sold,

which puts NBC Sports well ahead of

schedule. But Winter admitted he was

surprised that Anheuser-Busch InBev

has not signed on