Archive for July, 2013


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Two more new spots from Leo Burnett are on the

way for the 2014 Chevrolet Silverado, reports Marketing

Daily, following the most recent one targeting women.

The heavy marketing campaign for the pickup will run

through the remainder of this year……Jaguar is preparing

to introduce all-aluminum entry level cars reports the

Financial Times, including a compact sedan, a station

wagon and a crossover SUV. A confirming report from

Reuters says the new line will go on sale in the second half

of 2015……Dr Pepper Snapple Group has

a new seven-year agreement to expand the

availability of Dr Pepper and Diet Dr Pepper

at Wendy’s U.S. restaurants, with all 5,800

Wendy’s locations now having the opportunity

to add the two soft drinks to their menus……

Dannon Oikos Greek yogurt has rolled out

new TV spots featuring Chef Michael Symon

under a marketing partnership with the host

of ABC’s The Chew and a Food Network

Iron Chef……California Pizza Kitchen

announced a multi-year product and marketing

agreement to serve Coca-Cola products exclusively in

its 202 restaurants across the United States……Grocers

Spartan Stores and Nash Finch Company announced a

$1.3 billion merger. Spartan’s brands in Michigan, Indiana

and Ohio are Family Fare Supermarkets, Glen’s Markets,

D&W Fresh Markets, VG’s Food and Pharmacy, and Valu

Land. Nash Finch brands in 37 states are Family Fresh

Market, Econofoods, Family Thrift Center, No Frills,

Bag ‘n Save, AVANZA, and Sun Mart……Automotive

Week reports that dealers are paying Google dramatically

higher prices than just a few months ago for mobile ads.

Citing improved broadcast TV quality from digital

technology and the growth of online viewing, eMarketer

notes a couple of recent research reports indicating that

more American households are cutting the cord and opting

for broadcast-only TV, rather than pay TV services. The

trend is particularly pronounced in minority populations.

GfK recently surveyed U.S. television households and

found that 19.3% of respondents had broadcast TV only

and did not subscribe to any pay TV service. That’s a 37.9%

increase from 2010 when only 14% of households shunned

pay TV services and relied solely on broadcast TV. Among

black households, the cord-cutting

was particularly dramatic, jumping 10

percentage points over the period to 22%.

One quarter of Hispanic households

now rely exclusively on over-the-air

broadcasting, but that was a smaller

increase, since in 2010 already 23% of

Hispanic households with TV relied on

broadcast TV programming only. The

GfK study also found that among Hispanic households

where primarily Spanish was spoken, the percentage

that subscribed to pay TV declined from 67% in 2010 to

49% in 2013. Asian households, however, moved in the

opposite direction. 30% of Asian households in the U.S.

were broadcast-only in 2010, but that decreased to only

23% in 2013.

Two-thirds of children ages 2-12 have used or played

with an “Adult Connected Device” (smartphone, tablet or

iPod Touch), according to a new report. Even so, young kids aren’t

abandoning traditional toys for tech devices. Nor are their

parents moving away from buying toys because of new

technology in the home. Younger children who

use technology are still more likely to be

requesting traditional toys and

their use of devices is perceived to have

little effect on play time with toys. But there

is an impact with older kids as they become

more sophisticated using connected devices to socialize, or

for apps, music and video. All of those activities

draw time and attention away from more traditional play

items. Having the latest tech gizmos also doesn’t make a

family less likely to buy traditional toys. In fact, the report

found that heavy spenders on technology products – those

spending $200 or more a year – are actually the most

engaged traditional toy buyers, and are more likely to shop

most toy categories and spend more when they do make

a purchase. For example, heavy tech buyers are nearly

40% more likely to also buy action figures, and when they

do, they spend 60% more per capita. This pattern held

for most toy categories. In other words, families who are

willing and able to buy the latest technology are also more

likely to have the cash and inclination to buy the hot, new

toys for their kids.

For the first time, Twitter will allow advertisers to target users based on things they did off the service, like web browsing, as well as personal information like an email address.

Twitter announced that it is opening up to third-party data, which will allow advertisers to target people who’ve visited a website or provided data as part of a purchase. In a move that seems aimed at differentiating itself from competitors, Twitter will allow users to opt out of targeting that uses third-party data altogether by unchecking a box in their account settings.

In contrast, Facebook doesn’t let users opt out of retargeted ads served through its exchange or ads served through its “custom audiences” product that uses emails and other data points like phone numbers and addresses to match users. That means that Twitter advertisers using these features can apply other targeting parameters – like interests or geographies – to slice and dice their audience.