Archive for May, 2012

PayPal

Author: admin

Fifteen major retailers, including Barnes & Noble, Foot Locker, JC Penney and Toys ‘R’ Us, have signed on to accept PayPal at their brick-and-mortar stores.

It’s a coup for the online-payments service, which is now finding its way to the register to compete with credit cards such as Visa, MasterCard and American Express. PayPal’s in-store push will also help its parent company, eBay, gain a foothold in the mobile-payments market that looks to tie offline transactions with digital rewards, offers and tracking. PayPal has been the biggest driver of growth for eBay, which is looking to move past its origins as an online-auction site.

Consumers can pay at the register with a PayPal card — not a credit card, but a physical portal to the online account — or with their phone number and a PIN. So far, 110 million people are active users of PayPal online.

Fifteen major retailers, including Barnes & Noble, Foot Locker, JC Penney and Toys ‘R’ Us, have signed on to accept PayPal at their brick-and-mortar stores.

It’s a coup for the online-payments service, which is now finding its way to the register to compete with credit cards such as Visa, MasterCard and American Express. PayPal’s in-store push will also help its parent company, eBay, gain a foothold in the mobile-payments market that looks to tie offline transactions with digital rewards, offers and tracking. PayPal has been the biggest driver of growth for eBay, which is looking to move past its origins as an online-auction site.

Consumers can pay at the register with a PayPal card — not a credit card, but a physical portal to the online account — or with their phone number and a PIN. So far, 110 million people are active users of PayPal online.

Today, PayPal went live at 2,000 Home Depot registers and will roll out at the other national chains — Abercrombie & Fitch, Advance Auto Parts, Aeropostale, American Eagle Outfitters, Guitar Center, Jamba Juice, Jos. A. Bank Clothiers, Nine West, Office Depot, Rooms To Go and Tiger Direct — in the next few months.

While PayPal is just adding another way to pay at stores for the time being, the goal is to integrate those payments with loyalty programs or to message PayPal shoppers before they come into the store, while they’re inside or after they’ve left.

Consider that over the last few years, eBay has snapped up a number of mobile companies to complement PayPal, such as location-based mobile ad network Where, which has since been rebranded PayPal Media Network. Before that, eBay acquired GSI Commerce, a big e-commerce tech and digital agency companyfor a whopping $2.4 billion.

While the pieces haven’t all come together yet, the PayPal Wallet could also house other eBay properties, such as barcode-scanning and price-comparisons app Red Laser.

PayPal isn’t alone. Google launched its Wallet with a slew of major retailers and restaurants a year ago. Isis, a venture from mobile carriers AT&T, Verizon and T-Mobile, has named national partners such as Aeropostale, Coca-Cola Co., Foot Locker and Macy’s. Retailers aren’t picking sides: Jamba Juice, for one, is testing all three payment systems.

PayPal has also partnered with point-of-sale software companies to be accepted in 50,000 small-business merchants nationwide, the company said at an event at its San Jose, Calif., headquarters today.

More Sales

Author: admin

When you sell a product it’s not only important to know who bought it, but also why they bought. What motivated them to buy your product, what motivated them to buy your product over your competitor’s product, and what you can do to motivate them to into a repeat purchase in the future. Almost every significant purchase made involves either saving money or time. If you can include one, or better yet, both of these powerful motivators in your offer, you’re success rate will likely increase. When people feel like they are saving money they are more inclined to make a purchase immediately rather than put it off and eventually forget about it. This is especially effective with limited time offers that initiate action within a certain time frame. Demonstrate that your product or service can save them time, make them more efficient, and allow them to get more business done during the day and you have a winner. Integrate these two buying motivators in the same offer and watch your direct marketing campaign soar. At Larry John Wright we can show you how to make your “message” deliver greater results and a larger return on your advertising and marketing dollars. Call Jackson Wright our Executive Vice President of Sales at Larry John Wright. We can help you get more results and save you money.

Market Research

Author: admin

At Larry John Wright we know that market research is extremely important. Besides research about our clients’ target market, we make sure our clients have information about their competitors, customers, products, etc. This is the only way we can measure our advertising, marketing, and public relations results. We research what people want, need, or believe and we discover how they will act. Once that research is completed, it can be used to determine how to market our clients’ products and services. There are two major types of market research; Primary research (Quantitative and Qualitative) and Secondary research. Market research is a key factor to get advantage over the competition.  Call Larry John Wright. We know what you need to know.

We think of Google and Facebook as Web gorillas.  They’ll be around forever.
Yet, with the rate that the tech world is moving these days,
there are good reasons to think both might be gone completely in 5 – 8 years.
Not bankrupt gone, but MySpace gone. In the Internet world,
we’ve really had 3 generations:
  • 1994 – 2001- Netscape,  Yahoo, AOL, Google, Amazon
  • 2002 – 2009- Facebook,  LinkedIn, and Groupon
  • And now from 2010 – present- It’s ALL MOBILE

Even when it seems painfully obvious to everyone, there just doesn’t seem to be the capacity of these older companies to shift to the new MOBILE paradigm. They assume, over time, people will use their mobile applications almost entirely instead of websites.

The older web companies still seem unsure how to adapt to this new paradigm.

Are companies like Google, Amazon, and Yahoo! obsolete?  They’re still growing. They still have enormous audiences.  They also have very talented managers.But with each new paradigm shift (first to social, now to mobile, and next to whatever else), the older generations get increasingly out of touch and likely closer to their significant decline.  What’s more, the tech world in which we live in seems to be speeding up.

In just 2 years the iPad, has sold 67 million. And to put that in some context, it took us 24 years to sell that many Macs and 5 years for that many iPods and over 3 years for that many iPhones…

Facebook is also probably facing a tough road ahead as this shift to mobile happens.

The bottom line is that the next 5 – 8 years could be incredibly dynamic.  It’s possible that both Google and Facebook could be shells of their current selves – or gone entirely.

We think of Google and Facebook as Web gorillas.  They’ll be around forever. Yet, with the rate that the tech world is moving these days, there are good reasons to think both might be gone completely in 5 – 8 years.  Not bankrupt gone, but MySpace gone. In the Internet world, we’ve really had 3 generations:

  • 1994 – 2001- Netscape, Yahoo! AOL, Google, Amazon, and
  • 2002 – 2009- Facebook, LinkedIn, and Groupon
  • And now from 2010 – present- It’s ALL MOBILE