Archive for January, 2012

Changing Times

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Some marketplace watchers are proclaiming the demise of the middle class—or, at the very least, calling for more focus on the “haves” and “have-nots.” Experts predict that this polarized view of the marketplace could affect marketing strategies in 2012. If you want to know WHO your advertising and marketing audience is and how your market may be changing, give Larry John Wright a call. Our research department knows!

Super Bowl

Author: admin

General Motors‘ Chevrolet, which is expected to run several ads during NBC’s Super Bowl broadcast on Feb. 5, is releasing an app for mobile phones and tablets that it hopes will give it entree to consumers’ social-media activity during the gridiron classic.

The Chevy Game Time app — available in the Android Market, Apple‘s App Store and at by the start of the NFL’s NFC Championship game this Sunday — will pose trivia and poll questions on subjects including the game, teams and commercials. Consumers who answer trivia correctly or choose the most-common poll answer will be entered into drawings to win one of thousands of prizes from Chevrolet as well as Bridgestone, Motorola, the NFL and, Papa John’s Pizza and Sirius XM Radio. Everyone who downloads the app will also receive a unique “license plate” number. Consumers whose numbers match any plate in Chevy’s Super Bowl spots will win a vehicle.

Chevy is trying to take advantage of consumers’ demonstrated digital engagement during big events.

Chevy’s Super Bowl app also reflects marketers’ desire to get the most out of the average $3.5 million that advertisers are paying for Super Bowl ad packages. Advertisers in the game are increasingly trying to wring extra value from digital and social channels.


Author: admin

Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to market.

Even the most time-pressed business owner can attract more customers with less effort through the right cross-promotions. Why? Because when you join forces with other credible people who also reach your market you can reach your customers more efficiently, credibly and memorably with the right offers and services.

To stand out from their competition in a crowded advertising marketplace, businesses, nonprofits, and government agencies are enthusiastically adopting this nimble approach to “outmarket” bigger competitors. Their cross-promotions include “bundled” offerings, joint media appearances and events, and unconventional cause-related marketing. It might also include collaboratively produced how-to’s and other resource booklets and videos, co-branding, coop advertising, and shared space.

Cross-promotion has the potential for a big marketing payoff because partners can successfully expand through each other’s customer base. They can gain an inexpensive and credible introduction to more of their kind of customer more effectively than with the traditional “solo” methods of networking, advertising, or public relations. Want to know more? Call Larry John Wright for some  incredible cross-promoting ideas and suggestions.

Great Copy

Author: admin

The most effective advice to advertising copywriters comes from the classic piece of wisdom from Grandma: “You have two ears and one mouth. Listen twice as much as you talk.” If you want great copy in your ads and commercials, tell people what THEY want to hear, not what you have to say. Listen to what people are saying and then tell them how your product or service can help them, based on what they told you. If you want to know more, call the Creative Department of Larry John Wright. We listen.

In 2011, online advertising has beaten out print and radio as the number two place ad dollars are spent.