Archive for August, 2011

The average American today has more ways to watch video — whenever, however and wherever they choose. In the Cross-Platform Report, Nielsen finds that the resounding trend is this: Americans are spending more time watching video content on traditional TVs, mobile devices and the Internet than ever before.

Traditional TV
Overall TV viewership increased 22 minutes per month per person over last year, remaining the dominant source of video content for all demographics. In addition, Nielsen data shows that consumers are willing to pay for high-quality TV content, with broadcast-only homes less than a tenth of U.S. TV households.

Mobile Video
Though still accounting for just a handful of hours per month, mobile video viewing continues to see marked gains, increasing 41 percent over last year and more than 100 percent since 2009.

Timeshifted TV
Timeshifted TV continues to grow, both in the penetration of DVR devices in the home and the time spent.

Internet Video
Internet video streaming also saw increases in time spent; this behavior is the highest among a younger and diverse subset of the population.

If you want to know more and discover how these trends affect your business, please give us a call at 800-821-5068 or visit www.LarryJohnWright.com. Larry John Wright can help your business grow.

With all the hype about teen’s lives online and their adeptness at texting, it’s good to get a little perspective and that’s what we get from a Nielsen study of teen media habits. Among teens, says Nielsen, TV is still the medium of choice, with 3 hours and 20 minutes spent in front of the tube every day–that’s actually up 5% over the last five years. In contrast, teens spend 75 minutes at their computers and send 96 text messages.

These are the consumers of the future. And they still watch TV.

At Larry John Wright, we specialize in both traditional and digital advertising and marketing. Advertising, public relations, and interactive know-how, that’s Larry John Wright. Want to know how to grow your business? Give us a call at 800-821-5068 or visit us at www.LarryJohnWright.com.

The Auto Industry

Author: admin

The auto industry recovery took a break in May, spooked by high gas prices, reduced inventory, and by a cutback in sales incentives. Sales of new cars and trucks last month were down 4% compared to a year ago, according to USA Today. It was the first sales monthly sales decline since August 2010. The annual pace was 11.8 million, lowest this year, up just slightly from 11.6 million last May and off from April’s 13.2 million pace. Sales slid 1 percent at General Motors and 3 percent at Ford as a rise in car deliveries failed to overcome a sharp decline in light truck volume. At GM, sales of large pickup trucks dropped 14 percent. In fact, sales of the

Chevrolet Silverado were off 15.7%, and crossover demand slipped 1 percent. But Chevrolet’s Cruze was up 150%, vs. the Cobalt it replaced. Two GM divisions did see an an increase in May. Buick gained 24% while GMC sales increased 9%. Ford said car sales rose 4 percent last month, but truck deliveries slid 7 percent, with F-Series pickup volume off 15 percent. And 55% of buyers picked more fuel-efficient V-6 engines, not the V-8s long favored by pickup owners.

Ford’s new redesigned Focus compact was up 31.7%. Keeping with the trend, Toyota’s Tundra sales dropped 49.3%. Total Toyota sales fell 33 percent, led by a 45% drop in Lexus sales. Honda deliveries slid 22 percent, while Acura sales were down 24%. A drop in pickup and SUV sales also resulted in a 9 percent decline in Nissan sales last month. Infiniti sales dropped 21%.

In order to get a bigger piece of a smaller pie, auto dealers are forced to come up with more and more creative ideas to move the market. At Larry John Wright we have some ideas you might want to hear about. Call us at 1-800-821-5068 or visit our website at www.LarryJohnWright.com.

Social media has quickly moved up the ranks of top marketing tactics among small and medium-sized business (SMBs). April 2011 research from Pitney Bowes indicates that by some measures of desirability, it’s in close competition with email. 

When asked why they used several marketing tactics, US SMBs were most likely to say they chose social media marketing for its cost-effectiveness (54%) and ease of use (53%).

Respondents were still more likely to rate email as cost-effective and easy to use, but the older online marketing channel was ahead by less than 10 percentage points. No format besides social media approached it in these dimensions. For more contact Jackson Wright at 800-821-5068 or visit www.LarryJohnWright.com.

Auto sales will likely cross the 16 million mark in 2013 for the first time since 2007, a consulting outfit predicts.

Sales stayed at 16 million a year or above through most of the last decade before falling off a cliff when the recession struck. The recent bottom was 10.4 million new cars and trucks sold. This year sales should hit 13.2 million, says consulting firm A.T. Kearney. By 2013, the most likely scenario is that they will finish above 16 million, according to USA Today.

The fact that the current auto fleet is just plain wearing out is driving sales. Many drivers deferred buying a new car during the recession. Gradually, those drivers will be forced back into the market.

When sales plummeted a couple of years ago, many weak brands folded. Witness General Motors’ rejects like Saturn, Hummer and Pontiac. But as sales come back, new brands will likely emerge. Kearney says between 2010 and 2014, there will be a 28% increase in the number of nameplates.

Contact Larry John Wright, Inc for ways to increase sales during the recession. 1-800-821-5068 or www.LarryJohnWright.com