Archive for May, 2011

To an advertising professional, of all the 5Ms (the Market, the Money, the Media, the Message, and the Messenger) the Message is the most important “M.” The more powerful the message you present in your commercials and ads, the more results your clients will get from their advertising. When talking with clients, it is our job to get from them the most powerful and understandable message from them that you can get. And the fact is that many times our clients won’t really know what that “powerful and understandable” message is. It will be our job to help them advertise a message that will drive immediate traffic or customers to them. A strong and well thought out strategic message is what makes advertising work. This is where the rubber meets the road. There are two things that motivate potential customers to take action and respond to the client’s advertising commercials and ads. Simply put, they are “greed and urgency.” We are defining greed here as saying to prospective customers exactly “what’s in it for them”…why they should want to get off their couch and come to our client’s business or call our client or do whatever “call to action” we are asking them to do. This is commonly called the “hot button” for creating sales results. If you would like for us to work with you on your message and increase customer counts and sales, we are ready to talk with you at Larry John Wright. Visit us today at www.LarryJohnWright.com or give us a call at 1-800-821-5068. We look forward to hearing from you.

VALUE TOP-OF-MIND- A new report from the NPD Group says that consumers have emerged from the recession with “a honed ability to stretch their dollars” and now faced with rising food costs; they are turning to the cost-saving measures they’ve learned over the past couple of years. “At the height of the recession consumers said they used coupons more, were stocking up on sale items, buying more private labels, shopping at discount stores more, among other money-saving strategies. Of course, the rising gas prices also factor heavily into customers’ thinking–40% of consumers said they’ll be spending more on gas this month, up from 27.6% just a month earlier. This is definitely the time to have the words sales, discounts, saving, value, offers, etc., in your advertising message. There has never been a better time to incorporate into the copy for your commercials and ads “greed and urgency.” Give the customer what they want to hear and ask them to take action immediately, and your sales will increase. It’s time for a strong advertising message that brings customers in NOW. At Larry John Wright Advertising we spend more time working on the “message” of our commercials and ads than anything else….and it pays off for our clients.