In some cases, the best advertising strategy can be to toot your own horn. This new homebuilding client had an inordinate number of positive reviews. In fact, all their reviews were positive: Google+, Yelp, BBB and Houzz. (And we all know…unanimously positive reviews are virtually unheard of on the Internet). So LJW’s Digital Media creative team put together a campaign designed to do just one thing: brag. By pointing out the obvious, the client benefitted not only with increased ROI across the board on digital, social, and print, but they also saw a drastic increase in the number of positive reviews that were submitted. It was a win-win.
Parade of Homes Spring 2018 – Fold Out
Parade of Hones Fall 2018 – Front Cover
Lennar Minnesota Have You Heard Flyer