Posts Tagged ‘arizona ad agency’

Business owners and advertising professionals are constantly trying to stay on top of the latest way to influence consumers. One question that often comes up is whether or not TV is still an effective tool. According to a new survey conducted by GfK on behalf of TVB, consumers may have the ability to click and buy online but it’s television that drives retail sales.

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Research Shows Television is Still King: 

83% of consumers surveyed had seen a TV spot during the previous 2 months

Only 44% had seen an ad on social media in the previous 2 months

36% had seen/heard ads on broadcast TV station websites/apps or radio in the previous 2 months

Television still brings the advantage of reach to the table for businesses looking to influence consumers. Digital plays a great role for retail, but hasn’t yet overcome some of the benefits of TV advertising. In addition to reach, TV simply wields a weighty influence over today’s consumers. Consumers who moved through the purchase funnel were asked which type of media was most influential in making them aware of the product or service they were buying. 45% said TV. This percentage is 5 times the number of buyers who claimed they were most heavily influenced by social media. When consumers were asked what got them to visit a store or website, more than 1/3 said it was television (triple the number who cited social media). When asked what led them to actually purchase, 34% of purchasing consumers credit an ad they experienced on TV while just 9% cited a social media based trigger.

digital marketing, digital media, online advertising, arizona digital ad agency, arizona digital media, arizona digital advertising, arizona digital advertising ad agencyHaving said that, digital media is a necessary part of an effective media campaign and some businesses will find their best results in the digital realm. In fact, certain industries are known to have better results for digital advertising (i.e. healthcare, automotive, etc.) What savvy advertisers are well aware of is that television, as a medium, works in tandem with digital to motivate shoppers. This is very evident by another statistic pulled from the GfK/TVB research stating that 87% of shoppers say that TV ads influenced their online searches. Still not sure? Consider some more data supporting the fact that TV ads lead to online clickthroughs through a combination of powerful reach and frequency:

Shoppers that saw 1-34 TV spots – 78% took action in response

Shoppers that saw 4+ TV spots – 86% took action

What type of action did they take? Some of them went to a brick-and-mortar store (43%), visited a retailer’s website or app (40%), etc.

The more exposure consumers had to TV ads, the more action they took, according to survey results.

At LJW Advertising, we are huge supporters of your business. We want your advertising to succeed and we want your business to thrive. That’s why we utilize every possible means of advertising and marketing to promote your products and services. Looking for new customers? Need help redefining your brand? Not sure how to maximize on your company’s current success? Let Larry John Wright Advertising help you create the advertising and marketing plan that will put you over the top.

Larry John of Larry John Wright Advertising, larry john, larry john wright advertising, arizona advertising, arizona advertising and marketing, arizona ad agency, arizona advertising legend, arizona, utah, brigham young university, advertising hall of fame, hotel balderdash, lew king showPhoenix, AZ, February 22, 2018 – The Arizona advertising industry lost a legend this week when Larry John of Larry John Wright Advertising, Inc. passed away. Larry John joined forces with his life-long friend, John Wright, to create the full service, in-house creative agency in 1984.

Larry John: Early Beginnings

Born in Mesa, Arizona in 1948 to Charles Floyd and Opal John, Larry John discovered his calling at an early age. By the age of 5, Larry was already making a mark in the industry as a regular on a local Phoenix TV and radio show, “The Lew King Ranger Show.” At age 8, he started playing the drums in a Dixieland band, “The Mesa Imps,” and he continued to play in various bands and venues, for fun and for professional purposes for decades. Larry sang, tap danced, acted, announced and did countless live commercials.

Larry John: College Years

After high school, Larry served a two-year religious mission in Bolivia for the Church of Jesus Christ of Latter Day Saints. Larry then attended Arizona State University on a Music-Drama scholarship for two years, transferred to Brigham Young University and received a B.A. degree in Advertising and Broadcasting.

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During his time in Utah, Larry played in numerous bands, performed for 10 years on his own TV show, “Hotel Balderdash,” owned his own newspaper, “The Deseret Gazette,” and was a local morning radio personality on KOVO, a rock n’ roll station, and KFTN, a country station. During this time, Larry also started his own advertising agency. After moving back to Arizona with his family in 1982, Larry created Larry John Advertising and Public Relations, the precursor of his mightiest contribution to the Arizona advertising industry: Larry John Wright Advertising, Inc. founded in 1984 after joining with John Wright.

Larry John: The Man

Of all his accomplishments, Larry was most dedicated and proud of his family: his wife, Michal, who he knew was the one after only 1 week of dating, his 7 children Larry John of Larry John Wright Advertising, Larry John of Larry John Wright Advertising, larry john, larry john wright advertising, arizona advertising, arizona advertising and marketing, arizona ad agency, arizona advertising legend, passing of larry john, mesa, arizona, utah, brigham young university, advertising hall of fame, hotel balderdash, lew king show(Jessica, Sam, Joe, Preston, David, Kimmy, and Jaquelyn) and 19 grandchildren. His love for them could not be eclipsed by any accomplishment– even though his list of accomplishments is an impressive one.

  • Co-founded Larry John Wright, Inc.
  • Became a Real Estate Broker and started his own Real Estate Company.
  • Served as Pistol Pete’s Pizza spokesperson.
  • Produced the Arizona Cowboy TV show.
  • In 2003 Arizona Broadcasters’ Association Hall of Fame inductee, honoring Larry for his contributions of over 50 years in Broadcasting and Advertising.
  • Authored two books: “Think Rich to Get Rich” and “Larryisms.”
  • Produced numerous shows during his time in Maui: The Tub Radio Station, Tub TV, Cannonball and Harvey Podcast, Larry and Randy, Maui’s Hotel Balderdash kids’ show, A Maui Music Moment, Larryisms, Maui Live, On Exhibit with Bill Best, and Working for Maui.

Larry John was so many things to so many people: a philosopher, an advertising and marketing genius, a pragmatic thinker, an Larry John of Larry John Wright Advertising, Larry John of Larry John Wright Advertising, larry john, larry john wright advertising, arizona advertising, arizona advertising and marketing, arizona ad agency, arizona advertising legend, passing of larry john, mesa, arizona, utah, brigham young university, advertising hall of fame, hotel balderdash, lew king showactor, an announcer, a husband, a father, a boss, a music lover, a cowboy and the list could go on. But for most, he was first and foremost, a friend – one they loved and respected. He will be missed.

Larry John Wright, Inc.: Since 1984

Larry John Wright, Inc. is a full service in-house creative agency. We work with clients to facilitate their creative, production, advertising, marketing and digital needs.

For more information about Larry John or his legacy at Larry John Wright Advertising, Inc., please get in touch.