A new study finds that while online shopping has increased over the

last three years, overall it has leveled out. Boomers are

increasing their online shopping, up 4.5% since 2011. But

Millennials are cutting back, down 7% for the same period.

The study suggests that could be because Millennials

are feeling the effects of the still-tight economy.

Or it could indicate a plateau in online shopping.

There have been shifts in purchasing categories.

Since January 2012, online purchase of health and beauty

products increased 12% for shoppers age 50-64. The

percentage of 18-24-year-olds who say they’ve purchased

any products online, even once, has dropped in all

categories except books, music, and tickets.

Comments are closed.