Archive for September, 2013

Weekly Ratings

Author: admin
TUESDAY RATINGS
The Voice delivered the Adults 18-49 ratings win to
NBC on Tuesday, leading into the season premiere of
Chicago Fire. CBS was tops in Households with the
season premieres of NCIS, NCIS: Los Angeles and
Person of Interest. ABC got a strong showing from
the series premiere of Marvel’s Agents of S.H.I.E.L.D.
– but not so much so from the premiere of Lucky 7,
with newbies The Goldbergs and Trophy Wife falling
in-between. According to the Nielsen Fast Nationals,
NBC had an average rating of 4.0 in 18-49, 7.7 HH and
an average audience of 12.509 million. CBS was at 2.9
18-49, 10.0 HH and 15.979 million; ABC 2.9 18-49, 4.8
HH and 8.107 million; FOX 1.7 18-49, 2.4 HH and 3.696
million; Univision 1.2 18-49, 1.8 HH and 3.125 million;
Telemundo 0.5 18-49, 0.7 HH and 1.172 million; and
The CW 0.4 18-49, 0.6 HH and 1.017 million.

TVB rolled out new research results at Wednesday’s 2013 TVB Forward confab in New York, pouring cold water on notions that social media is now driving what Americans talk about. Rather, it was something seen on TV that was cited by 55% of people that was the most likely to spark a conversation – three times more than anything else. online survey of 2,011 adults 18+ included reports of some 9,000 conversations that had taken place in the prior 24 hours. And while there may be a growing perception that people are communicating via text messages and social media, the survey found that 77% of conversations still take place face-to-face. 15% were by phone and only 8% via all online communication methods. It’s not surprising that news, weather, sports and traffic are the top conversation starters. But reported the survey findings that it’s not national news and information that people talk to each other about most, but rather things that hit close to home. The main source of that home-front information is local TV news (47%), with local TV station apps second at 17%. Local TV newscasts are apparently big conversation starters. The study found that topics for “news of the day” conversations came 25% from local TV, 17% from national network TV news and 11% from cable news networks. Local broadcast was not only tops for adults 25-54, but 18-24 as well. There was good news for local advertisers as well. The people surveyed said they were more likely to have their interest sparked by an ad in a local newscast than by one seen on cable news.m/bl

NETWORK NEWS

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Michael Douglas and Matt Damon, both five-time Primetime Emmy Award nominees, are the first presenters announced for the 65th Primetime Emmy Awards, airing live Sunday, September 22, at 8:00 pm (ET) on CBS…… With the college football season underway on FOX and new cable sister FOX Sports 1, Fox Sports is adding a new element to its national studio shows via the Fox College Saturday Tour. The centerpiece of each tour-stop is the ability to connect the enthusiasm of fans on-site with those watching at home via live cut-ins into multiple FOX and FOX Sports 1 studio shows throughout the day. The first stop on the tour is the University of Southern California, as the Trojans welcome Pac-12 rival Washington State on Saturday, September 7……FOX has announced its “dream team” for American Idol XIII. Jennifer Lopez, Harry Connick, Jr. and Keith Urban are officially set as the judges, with Randy Jackson moving to in-house mentor. Ryan Seacrest continues as host…… Bounce TV announced that it posted the highest-rated and most-watched month in its short history for August. Bounce TV said it surpassed cable rival TV One in Adults 18+ viewership. It racked up double-digit Total Day growth among all Adults (+17%) and across P18-49 (+12%) and P25-54 (+18%).

ADVERTISER NEWS

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General Motors will be back on the Super Bowl next February on FOX, after skipping this year’s big game on CBS – not that CBS had any trouble selling out the game without the automaker. GM announced that it will advertise its Chevrolet brand in the next Super Bowl. FOX is reported to be seeking an average of about $4 million for a :30 in the game – up slightly from what CBS got for the 2013 game……The Kia hamsters become gym rats in a new campaign for the 2014 Soul. The new spot, featuring music by Lada Gaga, made its debut Sunday night on the MTV Video Music Awards……La-Z-Boy Inc. CEO Kurt Darrow credited the furniture company’s Live life comfortably advertising campaign begun two and a half years ago for double-digit same store sales growth over the same period of time. Darrow told Wall Street the company has consistently increased its advertising spend, adding additional weeks on television, and – since it is yielding results – will continue to make “strategic investments” in brand building. Sales grew 5.8% to $318.9 million in the fiscal first quarter ended July 27, with same store sales for the La-Z-Boy Furniture Galleries up 12.7%……Look for a new tag line, Start Something Special, on ads for American Honda beginning this week……Harley-Davidson has launched a new TV campaign for its 2014 line of motorcycles featuring The Strypes from Ireland with a new take on the Lennon/McCartney composition “Come Together.” The ad campaign will include TV, online and print……Bon-Ton Stores has reduced its guidance after a disappointing second quarter and is now looking for full-year same store sales to be flat to down 2.5%. Second quarter comparable store sales were down 6.4%, with total sales down 6.3% to $557.1 million……Ad Age reports that big advertisers have signed on for next month’s debut of Apple’s iTunes Radio – including McDonald’s, Nissan, Pepsi and Procter & Gamble.

The worldwide mobile ad market is projected at $16.65

billion this year by eMarketer. That’s $8.85 billion for Google

and $7.80 billion for everybody else. eMarketer projects

that Google’s market share, which includes YouTube, will

be 53.17% in 2013, up slightly from 52.36% in 2012.

Meanwhile, Facebook’s continued emphasis on mobile

monetization, along with its users’ ongoing shift toward

mobile devices, is resulting in dramatic gains. eMarketer

says Facebook is expected to see its share of mobile ad

revenues reach 15.8% this year, up from

just 5.35% in 2012, which was the first

year that it had any mobile ad offerings.

Both Facebook and Google are

now the top ad publishers not only for

mobile, but for all digital as well. Across

all devices, Google remains by far the #1

digital ad publisher in the world and will

take in nearly 33% of all digital ad dollars

worldwide this year – that’s $38.6 billion out of a total pie

of $117.6 billion – eMarketer estimates, up from 31.46% in

2012. Facebook will also increase its share of the total, to

5.41%, while Yahoo! will lose some ground to under 3%

($3.5 billion). Microsoft’s share of the worldwide digital ad

market will hold steady at 2.5% ($2.9 billion).