Archive for August, 2013


Author: admin

Smartphone makers continue to battle it out in TV

spots. A new :60 for the Nokia Lumina 1020 from Crispin

Porter + Bogusky is set to debut on-air Sunday on

Sunday on the MTV Video Music Awards, but is already

online. It pitches the Microsoft Windows 8 phone as

having superior camera capabilities, as compared to

its Apple and Samsung rivals……The nation’s largest

sporting goods retailer has gotten into video production

with Dick’s Sporting Goods Films Presents Hell Week,

produced by Dick’s in partnership with

Anomaly and Optimum Sports. The

documentary chronicling the Station

Camp High School football team as

they endure a preseason overnight

training camp deep in the Tennessee

mountains made its debut last night on ESPN2……

General Electric is investing $30 million and adding more

than 150 employees to its domestic lighting manufacturing

operations to meet demand for its GE Energy-Efficient

Soft White light bulbs. The announcement coincides with

a new agreement between Walmart and GE, as part of

Walmart’s $50 billion domestic manufacturing commitment

to bring more American-made products to consumers –

putting the U.S.-made GE light bulbs on the shelves of

3,400 Walmart stores by summer 2014……Comparable

store sales grew 3.4% in the second quarter for PetSmart,

with total sales up 5.3% to $1.7 billion. The company is

expecting third quarter comparable store sales to be up

3-4%……Second quarter net sales were up 8% to $3.87

billion for Gap Inc. Same store sales rose 6% each for Gap

and Old Navy, but were down 1% for Banana Republic.

The retailer has also been ramping up a new brand,

opening six Athleta stores in the second quarter, for a total

of 46 stores open to date, and the brand is on pace to

end fiscal 2013 with about 65 stores……Clothing retailer

The Buckle reported second quarter net sales up 7.9%

to $232.5 million, with comparable store sales up 3.2%.

Online sales rose 5.3%.The Bretail stores in 43 states.


Author: admin

NBC has set Feb 6, 2014, as Jay Leno’s last night

as Tonight Show host.  That’s just ahead of the Winter

Olympics, which would allow Jimmy Fallon to get some

extra attention during the games……ABC will air the first

Disney-Pixar special for television, Toy Story of Terror,

on Wed 10/16 from 8-8:30PM.  Tom Hanks and Tim Allen

reprise their roles as Woody and Buzz……Amber Tamblyn,

formerly of Joan of Arcadia, will have a recurring role as

Charlie Harper’s illegitimate daughter on Two and a Half

Men this fall.  The 11th season of 2-1/2

premieres on Thurs 9/26 at 9:30PM……

CBS continues to use comedy reruns

to fill in holes on its summer schedule.

2-1/2 gets an extra airing at 8PM on

Thurs 8/29 and Mike & Molly will air an

episode at 8PM on Sat 8/31……Despite

being blacked out on Time Warner

systems in some major markets, Face

the Nation was the leading Sunday

Morning talk show on 8/4, with 2.83

million total viewers and 782,000 25-

54s.  ABC’s This Week was second,

NBC’s Meet the Press was third and Fox News Sunday

trailed.  It should be noted though that cable replays of Fox

News Sunday brought total delivery up from 1.15 million

on broadcast to 2.114 million……TV Week notes that while

interest in morning shows has been focussed on Good

Morning America and the Today Show, it’s actually

Univision’s Despierta America (Wake Up America), that

has been growing the most.  It’s up 26% season-to-date in

18-49s, now averaging 441,000 viewers, while the English-

language morning shows are generally flat or down.

Advertiser News

Author: admin

When Walgreen started its in-store clinics in 2004,

it named them Take Care Clinics, but now the chain will

rebrand them to be known as the Healthcare Clinic.  The

company says the change “allows us to leverage the strength

of the Walgreens brand to help attract and introduce new

patients to our retail clinic services.”  July comp-

store sales were up 6.3%, with pharmacy comps

up 8.8% and front ends up 2.3%…… General

Electric is breaking an aggressive new campaign

“Reimagining Home,” as its director of advertising

for appliances says “the lines have been blurred

between living room and kitchen.”  Advertising

Age says the timing of the effort is good–the

appliance industry is recovering after several

years of declining revenue during the housing

downturn.  Industry leader Whirlpool recently

reported a 75% gain in quarterly profits…… Good

Times Restaurants announced its fourth consecutive

month of double-digit same-store sales increases, up 17.9%

in July.  Its CEO added “we are early on in telling our brand

story through the new television campaign and very early in

our reimagining of older restaurants, which we believe bodes

well for continued momentum”……Chevrolet is cutting the

price of its Volt by about $5,000 to help it compete better

with competitive electrified vehicles.  In another move, GM

will ramp up production of the Buick Encore; Automotive

News says the company underestimated demand for the

model, which launched in January……Wells Fargo has a

relatively small credit card business, given its position as

the fourth largest bank in the country.  It debuted a Home

Rebate card a few years back, with a 1% rebate that went

directly into paying down principal of a Wells Fargo home

loan–now the bank will expand that idea with cards that can

pay down student and auto loans and other kinds of debt.

There have been mixed forecasts for this year’s

back-to-school shopping, with some predictions of higher

spending, while others are saying that parents are backing

off after heavy post-recession spending last year. The latest

report from a special ICSC-Goldman Sachs consumer

tracking survey is in the “more spending” column.

The survey conducted by Opinion Research

Corporation for the shopping center trade association,

ICSC, and Wall Street investment bank

Goldman Sachs, from July 12-15 found that

29% of households had already begun back-

to-school shopping. That’s below the mark of

33% at the same time in 2012. But two-thirds of

households say they will do most of their back-

to-school shopping in August.

The average household expenditure on all

types of back-to-school items is expected to be

about $285 this year, which is an increase over

last year for 39% of those surveyed. 45% plan

to spend the same amount as last year, while

only 17% indicated they would spend less. Of

the 42% of consumers that plan to increase

spending, nearly three-fifths indicated that the bulk of their

shopping will be to replace wardrobes and school supplies.

One notable change is that 90% of the people surveyed

plan to do at least some of their back-to-school shopping

at discount stores, up from 83% last year. That was

followed by 44% heading to office supply stores and 41%

traditional department stores.