Archive for June, 2013

Author: admin
ADVERTISER NEWS
Domino’s Pizza has launched a first-of-its-kind TV campaign focused not on its pizza, but the franchise opportunity. The Spanish-language campaign highlights the story of Mauricio “Reece” Arroyave, an immigrant from Columbia, who began by handing out flyers, taking calls and making pizzas and has now reached the height of Domino’s franchise ownership at his 10 Chicago-area locations.

The mid-year advertising forecast predicts

that the worldwide ad market will grow by 3% this

year to $486 billion. That’s slightly less than the 3.1% gain

forecast six months ago. Advertising growth is expected to

accelerate in 2014 to $515 billion, a gain of 6.1% – up from

the 6% forecast from six months ago.

Television will still be the dominant media,

accounting for 40% of global ad

revenues, but the growth is mostly

coming from digital media. Digital ad

revenues are forecast to increase by

13.4% this year to $113.6 billion, with

mobile gaining 54% to $12 billion,

social 39.6% to $8.2 billion, video

21% to $6.6 billion, and search 14.6%

to $52 billion.

The absence of any big global

televised events (such as the Olympics) this year is

expected to slow TV ad revenue growth from 2012’s 5%

to only 2%, which will bring that total to $196.5 billion. As

for the other legacy media: Newspaper and magazine

revenues are projected to decline, with radio and out-of-

home up.

Forecasters say the U.S. economy is

slowly recovering, so 2013 ad revenues are expected to

gain 0.4% to $155 billion. However, if adjusted for political

and Olympic spending, the underlying growth would be

about 1.5% more. 2014 is seen gaining 5.4-5.9%.

Digital media is expected

to grow 11.5%, and is the only category expected to show

significant growth in 2013. Within digital, mobile advertising

is forecast to shoot up 61.7%. U.S. newspapers are

forecast to see ad sales drop 6.8% and magazines 6.7%,

while radio is expected to be flat and out of home up 3.5%.

ADVERTISER NEWS

Author: admin

A new campaign from Allstate uses the tagline Good

Hands for the Good Life, which the insurance company

says connects its core values of customer service and

what it means to put people in “Good Hands.” The first

:30, called “Good Life Anthem,” features a young girl’s

voice describing the challenges and joys of life: “There

are man-eating sharks in every ocean. But we still swim,”

for example. “’Good Life Anthem’ taps into a simple yet

universal human truth that all the bad things that happen

in life cannot – and will not – stop us from making our lives

good,” said Lisa Cochrane, senior vice president, Allstate

Integrated Marketing Communications. The message of the

new campaign is that Allstate doesn’t just

help put things back together when things

go wrong, but prepares and protects

people so they can live a good life every

day. “Good Life Anthem” is the first in a

series of TV ads being shared through an

integrated advertising effort that includes

television, radio, online, cinema, print,

digital, outdoor and social media components……Rite

Aid reports that same store sales for May (the five weeks

ended June 1) were down 1.5%. Front-end sales were

up 0.8%, but pharmacy sales fell 2.7%. For the quarter,

same store sales were down 2.5%, with front-wnd up

0.4% and pharmacy sales down 3.8%……Kia is moving

upscale with its 2014 Cadenza with a sticker price around

$35,000. The first spot for the car shows a young woman

who’d been a wallflower in high school showing up for her

20 year reunion – and she, like the car, is “impossible to

ignore”……Fred’s Inc. reported sales for May (four weeks

through June 1) rose 0.2% to $152.4 million. Comparable

store sales declined 0.5%……Hallmark Cards has a multi-

year licensing agreement with A + E Networks Consumer

Products for the hit series Duck Dynasty. The first cards

are for Father’s Day and are being sold exclusively in

select Walmart stores. A wider array of cards will follow,

but all limited to Walmart……May sales were up 4.2% to

$72.8 million for clothing retailer The Buckle Inc. Same

store sales rose 4.1%……Pizza Hut is marking its 55th

anniversary with a TV spot for a special limited time

offer of a large one-topping pizza for carryout at $5.55.

The promotion runs through June 15. The :30 now airing

ends with “55 years of helping you make it great”……

American Apparel, Inc. says May sales were up 13% to

$55.6 million. Comparable sales increased 10%, which

included a 7% increase in comparable store sales in the

retail store channel and a 37% increase in net sales in

the online channel. Wholesale net sales increased 22%

for the month of May on a year-over-year basis.

ADVERTISER NEWS

Author: admin

Nissan’s U.S. sales shot up 25% in May to a record

114,457 units, leading the auto industry to an 8% gain in

sales over May of 2012 at 1.44 million units. And while

Nissan had the strongest results of any large auto maker,

much smaller Subaru had an even bigger percentage gain

– up 34% to 39,892.

Domestic car companies Ford Motor Company and

Chrysler Group also posted strong gains as the industry

overall rebounded to a seasonally adjusted annual

rate (SAAR) of sales of 15.3 million units –

compared to 14 million a year ago. SAAR

had dipped below 15 million in April after five

straight months above the mark. Demand for

pickups and crossover vehicles continued to be

especially strong, but consumer buying of new

vehicles was strong for all types of cars and

light trucks in May.

Ford Motor Company sales rose 14% to

246,019. The Ford division was up 15%, but

Lincoln was little better than flat. Chrysler

Group was up 11% to 166,596. Ram led the charge with a

24% gain, with Dodge up 23%, Jeep and Fiat each up 15,

and Chrysler down 2%.

General Motors was only up 3% to 252,894, seeing its

advantage over Ford narrowing. Cadillac, however, saw

sales shoot up 40%. So far in 2013 the luxury brand is

experiencing its strongest sales gains since 1976 – when

Gerald Ford was President and disco was king. GMC was

up 7% and Chevrolet 1%, while Buick was down 3%.

Toyota Motor Company matched GM’s 3% gain to

207,952. Scion gained 9%, Lexus 4% and Toyota 2%.

American Honda was up 5% to 140,013, with Honda up

5% and Acura down 2%.

Nissan’s 25% overall gain came from a 31% gain for

the Nissan nameplate, while Infiniti fell 25%. Mazda sales

were up 19% to 24,270. Mitsubishi sales fell 15% to 4,715.

Hyundai Group gained 2% to 120,685, with Hyundai up

2% and Kia up 1%.

Volkswagen total sales were

up 4% to 55,404. Porsche was up

38% and Audi gained 15%, but

Volkswagen was down 2%. BMW

Group gained 10% to 31,258,

with BMW up 14% and Mini down

3%. Daimler AG sales rose 8% to

27,359, with Smart USA up 16%

and Mercedes-Benz up 8%.

Jaguar Land Rover sales

gained 11% to 4,989, with Jaguar

up 34% and Land Rover up 3%.

Volvo sales in the U.S. for May

were up 1% to 6,329.

In the NEWS

Author: admin

ADVERTISER NEWS

J.C. Penney Co. leads the annual list of 10 important

brands that the financial website 24/7 Wall St. predicts will

disappear during the coming 12 months. JCP, it says, is

in an extremely competitive environment with no reason

to believe that its prospects will improve. It also says

Volvo’s market share is too small to continue

competing in the U.S. luxury car market

and Mitsubishi is just too small a player to

continue in the U.S. auto market.

Before you write off any of these brands,

be advised that the scorecard for last year’s

predictions is mixed. Suzuki did leave the

U.S. auto market and Current TV was sold

to Al Jazeera to be replaced by Al Jazeera

America. MetroPCS merged with T-Mobile

and American Airlines is merging with

US Airways to emerge from Chapter 11.

Research in Motion did disappear as a brand, taking

the name of its main product, Blackberry. Talbots was

acquired by private equity, so the brand lives on. 24/7

Wall St. was simply wrong about Avon, the Oakland

Raiders, Pacific Sunwear and Salon disappearing from

the landscape by mid-2013.

As for the other death watch brands for the next

year: The Nook e-reader from Barns & Noble is seen

as being overwhelmed by Amazon’s Kindle and tablet

computers; Both Martha Stewart Living and Road &

Track are listed as suffering advertising declines from

which they cannot recover; Living Social is listed as a

weak competitor to Groupon, which has its own financial

troubles; Olympus is seeing its digital camera market

share shrink dramatically against giants Canon, Sony

and Nikon; Leap Wireless is a small player – and getting

smaller – in the consolidating wireless communications

sector; and 24/7 Wall St. predicts that the NBA will give

up on supporting the WNBA.