Archive for May, 2013

ADVERTISER NEWS- Google

Author: admin

Google, maker of the Android operating system, is considering buying map-software provider Waze, setting up a possible bidding war with Facebook, people familiar with the matter said.

Waze is fielding expressions of interest from multiple parties and is seeking more than $1 billion, said one of the people, who asked not to be identified because the talks are private. The Palo Alto, Calif.-based startup might also remain independent, instead seeking to raise a round of venture capital financing, the people said.

As consumers gravitate toward mobile devices away from laptops and desktops, Facebook, Google and other companies are beefing up efforts to court customers on the go. The potential bidding tussle for Waze, which uses information from online communities to improve driving directions, reflects the widening importance of maps on smartphones and other handheld gadgets. Waze, a free service, generates revenue via location-based advertising. Its tools are also available over the Web.

Facebook has held talks to buy Waze for as much as $1 billion, two people familiar with the matter said earlier this month.

ADVERTISER NEWS

Author: admin

Coca-Cola, General Motors, AT&T, Liberty Mutual

and Smucker’s are among the advertisers who have

already committed to the 2014 Winter Olympics on NBC

and the NBCUniversal cable networks. NBC Sports

EVP of sales & marketing Seth Winter told the Wall

Street Journal and Ad Age that NBCU is projecting that

ad revenues from the games in Sochi, Russia will be a

record $800 million, topping the $700

million-plus collected for the 2010 Winter

Olympics in Vancouver, Canada. About

75-80% of inventory is already sold,

which puts NBC Sports well ahead of

schedule. But Winter admitted he was

surprised that Anheuser-Busch InBev

has not signed on

ADVERTISER NEWS

Author: admin

Walmart, the nation’s largest retailer, has launched

a new national television and digital advertising

campaign to boost its corporate image. The ad blitz

and accompanying website, therealwalmart.com, are

designed to demonstrate “how people across America

count on Walmart to save money on the products they

want and need, how the company provides tremendous

career opportunities for its associates and how it creates

efficiencies and works directly with manufacturers to help

deliver low prices.” One spot features a 19-year-old hourly

associate from Chicago describing his ambitions, another

the diversity of Walmart’s shoppers, and yet another how

dealing directly with manufacturers keeps

prices low……Ruffles potato chips, from the

Frito-Lay division of Pepsico, has launched

a new television, cinema and digital campaign

to introduce a new variety, Ruffles Ultimate

Tangy Honey Mustard flavored potato chips,

and unveil a new cast of characters to promote the brand.

Ruff McThickridge and his closest buds, Bo Dato, Mora

Crunchy and the Bomb-Defusing Sloth, a group of self-

described hotshots, appear in the comical ads styled after

1970s action movies. The current campaign has :15, :30 and

:60 spots on-air, online and in theaters. More TV ads and

content will debut in 2014 as Ruff and company continue to

take center stage…… Molson Coors reported

first quarter net sales up 19.8% to $828.5 million, with beer

volume up 20.3%. U.S. segment (MillerCoors) saw sales

increase 1.6% to $1.78 billion, income fell 1.2% to $271.9 million.

ADVERTISER NEWS

Author: admin

With Burger King expanding delivery service to more

markets, it is hardly surprising that McDonald’s is looking

at the idea as well. In an interview on CNBC McDonald’s

President and CEO Don Thompson called delivery “a big,

big opportunity.” McDonald’s already has delivery service

in some foreign countries. Also in the CNBC interview,

Thompson said McDonald’s was looking at expanding

its breakfast hours – perhaps to the extent of offering the

breakfast menu all day……Apple’s new ad for its iPhone

5 tries to recapture some of the device’s and

the company’s magic with a claim that more

people use the phone to take pictures than

any other camera. The campaign showing

people taking photos with their phones here,

there and everywhere comes amid a slide in

Apple’s reputation, both technologically and on

Wall Street……In a conference call with Wall

Street analysts, Amazon CEO Tom Szkutak

refused to comment on any plans to expand

AmazonFresh, but said he was “very pleased”

with the grocery delivery experiment in the

Seattle market. For the entire company, first

quarter sales rose 22% to $16.1 billion, with $9.4 billion of

that in North America……Dollar General has partnered

with Procter & Gamble to honor Maria Segura of Florida

as its Every Day Hero for May. Dollar General will feature

Segura in a national marketing campaign, including a

spotlight in May on Oxygen’s Live Out Loud on-air vignette

and in People magazine for putting two children through

college and now seeking her own degree after coming from

a family of immigrant farm workers……Auto retailer Penske

Automotive Group reported the most profitable quarter in

its history. First quarter 2013 revenue was up 7.7% to $3.4

billion. On a same-store basis, retail revenue increased

7.4%. The revenue growth was driven by strong performance

across each business area, the company said, including a

9.9% increase in total vehicles sold (6.8% on a same-store

basis). Penske has 174 dealer franchises in 18 states.