Archive for September, 2012

With more consumers keeping their vehicles for longer

periods, automakers are having a tougher time keeping

their customers loyal to their brands.

Data shows that 46.2% of consumers who keep

their vehicles for three years and then buy another one

choose the same automaker for their next purchase. But

loyalty rates decline every year that the driver keeps his or

her current car, dropping to 39.8% at nine years of

ownership. The average American is keeping his or her

vehicle for about six years, up from four

years before 2007. The landscape has changed significantly since many

vehicle owners last bought a new car. Some brands, like

Saturn, Pontiac and Mercury, no longer exist. Brands

like Hyundai and Kia have upgraded their reputations while

others like Mitsubishi and Suzuki have been downgraded

in the public’s eye. There are new brands to think about

like Fiat, and new types of cars like the electric and electricgas

hybrids to consider. And when many owners begin their shopping online,

loyalty to a particular dealer takes a hit as well. That’s why

dealerships are putting more emphasis on customer

service for the cars that drivers have now so they can

maintain a connection that will pay off when the owner buys

a new vehicle.

Shopping?

Author: admin

Consumers are still very cautious about spending; 52% say affordability

will be a big consideration in their purchase decisions. But

73% expect to find great deals this holiday, up from 62% in

2011. Just over 50% say that just

surviving the economic downturn is a

good enough reason to celebrate this

year. Fifty-three percent intend to

purchase a luxury item–typically one

that the whole family can enjoy. Last

year, only 41% were planning a luxury

purchase. Gift cards will once again be very popular; 80 million

shoppers plan to purchase them, up 4% from 2011.

45% of consumers plan to give a downloadable gift this

year–like an eBook, music or a movie.

But that comfort with the web will pose a very real threat

to brick and mortar stores. Forty percent of

shoppers say that their buying strategy will involve

“showrooming”  or browsing in stores for items that they subsequently

purchase online. The biggest challenge this season for brick-and-mortar

retailers is determining how to drive more than their fair

share of ‘showcasing volume’ to their websites rather than

Amazon.com or another competitor. In order to overcome this showcasing,

retailers have to have robust websites of their own and

apps that can direct shoppers to their own internet sites,

rather than others like Amazon.com. They need to use

QR code driven promotions, give free shipping for items

bought in their online stores and make sure that

salespersons are as familiar with the offerings at the

retailers’ websites as they are with what is one the floor.

Retailers will need to adjust their holiday sales

strategies to embrace an evolving consumer mindset,

favoring a more seamless shopping experience through

smartphones and in-store opportunities.

Network News

Author: admin

ABC’s Jimmy Kimmel Live is movin’ on up. After airing

at midnight since 2003, ABC’s late-night talk show is

moving up to 11:35 p.m. beginning in January. Kimmel

will compete directly against David Letterman and Jay

Leno. ABC’s Nightline will move to 12:35 a.m. Nightline

will also begin airing in primetime, at 9 p.m. Fridays,

beginning March 1. The news comes

just as Kimmel has signed a two-year

extension with ABC…CBS reports that

the new season of Survivor will include

three players back for a second

chance: Jonathan Penner, Michael

Skupin and Russell Swan. All three have

previously had to be disqualified due to

medical issues…. FOX has given a pilot production commitment to an untitled

Universal TV project from the Parks and Recreation duo

of Mike Schur and Dan Goor. Schur has also just inked

a two year overall deal with Universal TV that will keep

him on board as showrunner of “Parks and Rec” as well

as developing new projects….NBC’s The Office will end

its run after the upcoming ninth season. Longtime exec

producer Greg Daniels said the decision was driven by

creative concerns, not commercial considerations. The

Office has the youngest average audience (under 36 years

old) of any scripted show on ABC, CBS or NBC, and is

also the NBC’s biggest DVR gainer in live+7 ratings,

jumping 46% from a 2.8 rating to 4.1.

ECONOMIC RATINGS

Author: admin

Sales of new homes rose

substantially in July and the number

of homes on the market fell to the

lowest level on record, the Census

Bureau said last week. Sales were

up 26% from the year before. In

another report, the FHA said the

price of homes rose 1.8% in the

second quarter. More evidence that

the housing market, which has been

a drag on economic growth, is

showing signs of recovery.