Archive for December, 2011

TRADITIONAL TV AND SOCIAL ENGAGEMENT
A new study from Motorola Mobility confirms much
of what we have been reporting of late–that traditional TV
and social media are a natural partnership and that each
contributes to the success of the other.
The report finds that “consumer hunger for social media
connectivity and demand for entertainment “anytime,
anywhere” is driving the most dramatic industry
convergence in the last 20 years.” One of
the major trends, says the survey, is that
“digital entertainment and social media
enhance the traditional TV experience–
consumers are hungry for content and
connection.”
American consumers watched 21 hours
of TV per week in 2011, up two hours from
last year alone. And a lot of that increase is
in on-demand TV–18% of viewing this year
compared to 5% in 2010. That’s nice, but if you are a TV
ad seller you prefer live viewing and the additional ratings
that generates.
There’s a way to encourage live viewing, says the study.
Offer “improved real-time experiences at the original airing
of the show,” says the report. “Deeper engagement with
the programming via an integrated social TV element can
provide viewers an incentivized reason to watch the initial
airing and engage with other fans immediately.”
More than half of the survey respondents said they have
already discussed a TV show on a social network and
another 49% said they would be interested in this type of
service.
A number of TV station group owners are already
working to provide that, cooperating to develop a social
media element to all of their programs. Cable operators
and networks are also in the forefront of the trend.
Having a social media element also keeps the internet
off of the TV, to an extent. A greater percentage of the
persons surveyed by Motorola Mobility preferred to engage
in social media on their computers or smartphones while
watching TV rather than having an on-screen menu, 43%
to 40%.
These companion social media sites are obviously
advertising opportunities but they are also ways for clients
to sell merchandise. For instance, in the U.S., 34% of the
survey respondents said they would prefer a social TV
service that links through to sites to buy products featured
on the program.
The survey also found that 23% of viewers in the U.S.
currently watch mobile TV on their smartphones.
Consumers are interested in being connected at all times
and do not care about the technology, says the study.

NEW PRICEGRABBER SURVEY

Author: admin

PriceGrabber’s fourth winter holiday shopping survey
finds that 41% of U.S. consumers say they plan to hit the
stores between December 21 and 24.
As reported by Chain Store Age, the survey found “43%
percent of those shoppers said that they believe the best
discounts can be found during this time period. Another 43%
indicated that they are busy and unable to finish their
shopping earlier, 26% admitted to procrastinating, 22%
believe it is fun to do last-minute shopping, and
10% are waiting for a year-end work bonus to
begin shopping.”
This is great news for retailers who were
concerned that most shopping had already been
completed over the very busy Black Friday
weekend.
And it’s not just stocking stuffers that are left
to buy. In the survey, 53% said they intended to
purchase both big and small items. 31% will purchase just
small items, 6% just large gifts and 10% will do all their
shopping during the period.
Nine percent said they would delay part of their shopping
until after Christmas to take advantage of sales.
At least one department store chain is taking advantage
of the last minute push. As it has for the last five years,
Macy’s will keep 14 of its stores open continuously between
7AM on December 21 and December 24, 6PM. Another 27
locations will be open until 2AM on December 21-23.
“Our 24-hour stores have been a hit with holiday
shoppers for the past five years,” said Ron Klein, chief
stores officer, Macy’s. “Our customers have told us when
they want to shop, and after-hours and overnight shopping
comes out a clear winner as the countdown to Christmas
gets closer.”

FIRST TIME IN 20 YEARS

Author: admin
The trend in the United States to watch videos on
computer screens rather than TV sets now appears to have
manifested itself in the number of homes who actually
possess TV sets.
According to the latest information from Nielsen’s
annual audience report released last week, the number of
U.S. households with a TV will drop next year
for only the second time in the rating service’s
history. The last time that happened was 20
years ago and was actually a result of
adjustments in data for the 1990 Census,
rather than a real decrease.
And, as might be imagined, the drop in TV
households among A18-49 will be the greatest,
2.7%. The reasons for the decrease probably
have as much to do with economics as they
have with the substitution of computers for TV
sets. If you have enough money for one device, you may
make the calculation that you can watch TV on a computer,
but TVs generally do not have all the functions of a computer.
As MediaLifeMagazine.com points out, a recent survey
from YPulse, a youth-targeted research firm, finds that less
than half of college students watch TV on actual TV sets.
Analysts say this decline in TV households is likely to
continue in the years ahead.

AUTO SALES

Author: admin

Chrysler is definitely back in the win column. For the
last two months, it has led the industry in sales gains. In
November, a month when sales were very good, it still blew
past the competition with a 45% increase over last year.
According to Automotive News, total industry sales rose
14%, the biggest monthly gain since April.
The Chrysler division of the company sold 92% more
cars/trucks during the month; Dodge was up
43%; Jeep up 50%; and Ram up 7%.
Ford and General Motors also had good
months. Ford sold 13% more vehicles yearover-
year. That was despite selling 18% fewer
Lincolns and of course no Mercurys, which
were still on sale last November. The Ford
namesake division was up 20%.
At GM, sales rose 7%. Chevrolet was the
bright spot, with purchases up 10%. Buick and
Cadillac sales declined by 7% and 6%,
respectively. GMC sales rose 7%.
Toyota finally got into the win column for the month with
sales that were up 7%. Honda was still suffering from the
effects of lowered inventories, however; its sales fell 6%.
Nissan sales jumped 19%. The Infiniti division was up
only 3%. Hyundai continued its winning ways with sales
that climbed 29%; Hyundai itself was up 22% and Kia up
39%.
Sales of Volkswagens rose 29% in November; Mazda
sold 20% more cars and Volvo sales were up 19%.
There were a few carmakers beyond Honda that saw
down months. Mitsubishi was off by 13%, Subaru sales
fell 15% and Suzuki was off by 22%, year-over-year.