Archive for November, 2011

The Financial Times says that analysts now give the merger of AT&T and T-Mobile only a 20% to 50% chance of being approved by federal regulators. The concessions that would have to be made, including the sale of a significant amount of spectrum to second-tier mobile companies, might be more than the parties are willing to make.

Demand Declines

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The public’s interest in hybrid vehicles has declined significantly lately. According to Kelly Blue Book, “The hybrid market is in a free fall.”. After interest in hybrids listed on Kelly’s sites fell by more than half during the month, the company began warning dealers not to add those models to their inventories. General Motors has said that sales of itshybrid SUVs and pick-up trucks are now mostly confined to businesses that “have some sort of ‘greenvehicle’ commitment or mandate”. Why has this happened? Well, the most obvious answervis that the price of gasoline has declined of late and when that happens interest in hybrids typically also falls.

Wealth Gap

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A new analysis of U.S. Census data finds that the wealth gap between homes headed by someone under 35 and ones headed by someone 65 or older is the widest it’s ever been. The older households now have a net worth 47 times greater than the younger one. That wealth gap is more than double what it was just in 2005 and nearly five times the disparity of a quarter of a century ago when the gap was 10 to 1. And while the average net wealth of households with an older head has increased 42%–to $170,494– since 1984 when the Census starting keeping tabs on this measure, the average net worth of the younger homes has declined a worrying 68%, to $3,662. The net worth of the under-35 households has been negatively impacted not only by high unemployment but also by the crushing burden of college loans. And college degrees don’t always lead to employment now. Many younger families are paying mortgages on homes that are not worth the principal that remains on them. With so many changes in the population, your advertising must also change. At Larry John Wright we know how to reach all demos and psychographics with your message. Call us. We would love to help your business target its advertising.