Archive for October, 2011

Here is a list of the TOP 10 “Selling Headlines”. See if one or more of these headlines captures your interest and makes you want to know more.

  1. THE SECRET OF MAKING PEOPLE LIKE YOU
  2. ADVICE TO WIVES WHOSE HUSBANDS DON’T SAVE MONEY — BY A WIFE
  3. THE CHILD WHO WON THE HEARTS OF ALL
  4. ARE YOU EVER TONGUE-TIED AT A PARTY?
  5. HOW A NEW DISCOVERY MADE A PLAIN GIRL BEAUTIFUL
  6. HOW TO WIN FRIENDS AND INFLUENCE PEOPLE
  7. THE LAST 2 HOURS ARE THE LONGEST — AND THOSE ARE THE 2 HOURS YOU SAVE
  8. WHO ELSE WANTS A SCREEN STAR FIGURE?
  9. DO YOU MAKE THESE MISTAKES IN ENGLISH?

10. WHY SOME FOODS “EXPLODE” IN YOUR STOMACH

Need a great headline to get people to want to know more about what you sell? We can help at Larry John Wright. Call us at 1-800-821-5068 or visit us online at www.LarryJohnWright.com today.

Social media helps to expand the reach of your message and has a tremendous impact on the number of impressions that are generated for PR stories. Therefore, when you show the change in the cost per impression with and without social media, you can make a compelling case for why social media efforts are crucial to your strategies. Businesses must be mindful of all the costs… like cost per impression, cost per engagement, cost per click, cost per site visit, cost per inbound link, and cost per subscriber. This will help your business know what is working and what is not. You need to know the total number of “eyeballs” that could have seen your post and divide it by the amount spent for the outreach to determine the cost. Businesses must know the positive relationship between public relations and social media. We can help your business with this and so much more. It’s what we do at Larry John Wright’s PRISM Marketing. Call us. 800-821-5068 or visit www.LarryJohnWright.com.

New Harris Poll

Author: admin

The latest Harris Poll measuring how the public perceives twenty-two of the nation’s largest industries indicates that there have been massive changes in the reputation of certain industries over the last two years. The greatest beneficiary of the changing attitudes has been the car business. In one key measure, the difference between those who think an industry is doing a good job in serving customers and those who think it is doing a bad job, the auto industry went from a plus 6 in 2009 to plus 42 in 2011. Airlines took the biggest hit in perceptions over the same time period, going from plus 34 to plus 7. The industries with the best images among the public are supermarkets (plus 80), online search engines (plus 74), hospitals (plus 66), computer hardware companies (plus 61) and computer software

companies (plus 55). On the other hand, those industries with the worst reputations are oil companies (minus 31), tobacco companies (minus 21), managed care companies (minus

13), health insurance companies (minus 9) and investment and brokerage firms (plus 3). What is the significance of all this? Obviously, some industries need a big marketing/public relations campaign aimed at convincing people that they care about customer service and service to the community, Larry John Wright’s PRISM (Public Relations, Internet, and Social Media) is getting incredible “reputation” results for our clients. Give us a call today at 1-800-821-5068 and find out more. Visit our website at www.LarryJohnWright.com

Despite the shaky economy and high unemployment, retailers seem to be generally optimistic about the upcoming holiday season. Solid sales in July and August have buoyed the spirits of many retailers, and rising profits have given many confidence that they can weather any economic storm. It is estimated that sales will rise 3.5% in November and December compared to last year, which was the best season since 2006. The Christmas season is “make or break” for most retailers. The LA Times reports that stores ring up as much as 40% of their annual sales during the last two months of the year. Some retailers are already putting out some holiday merchandise to satisfy the early shopper and to judge how the season itself will go. The most important consumer segment to watch will be middle income shoppers. Wealthy consumers have shown they can weather this downturn and lower-income shoppers have been fueling increases at dollar stores and extreme discounters. If you want more information, please give us a call at Larry John Wright 1-800-821-5068 or visit us at www.LarryJohnWright.com. We are always ready with the information you need to grow your business.