• 1994 – 2001- Netscape,  Yahoo, AOL, Google, Amazon
• 2002 – 2009- Facebook,  LinkedIn, and Groupon
• And now from 2010 – present- It’s ALL MOBILE

Even when it seems painfully obvious to everyone, there just doesn’t seem to be the capacity of these older companies to shift to the new MOBILE paradigm. They assume, over time, people will use their mobile applications almost entirely instead of websites.

The older web companies still seem unsure how to adapt to this new paradigm.

Are companies like Google, Amazon, and Yahoo! obsolete?  They’re still growing. They still have enormous audiences.  They also have very talented managers.But with each new paradigm shift (first to social, now to mobile, and next to whatever else), the older generations get increasingly out of touch and likely closer to their significant decline.  What’s more, the tech world in which we live in seems to be speeding up.

In just 2 years the iPad, has sold 67 million. And to put that in some context, it took us 24 years to sell that many Macs and 5 years for that many iPods and over 3 years for that many iPhones…

Facebook is also probably facing a tough road ahead as this shift to mobile happens.

The bottom line is that the next 5 – 8 years could be incredibly dynamic.  It’s possible that both Google and Facebook could be shells of their current selves – or gone entirely.

That could be a mistake.

Adults may buy and drive the vehicles, but their children — sophisticated teens and teens who know a few things about fuel economy, styling and automotive entertainment — have input when the family gathers in the dealer’s showroom.

And that input doesn’t go unheeded or unappreciated. Three out of five parents said that they take the kids’ opinions, and their preferences, seriously. .

A recent study showed that 57% of parents now involve their kids in a car-buying choice, vs. 38% in a 2009 study. According to the survey kids’ favorites are Jeeps, Chevrolets and Fords — in that order.

There is no doubt that these data providers can help advertisers access audiences of the sizes they claim, but it is doubtful the entire audience matches exactly what the advertiser is looking for. It’s widely accepted that targeting has its limitations as a strategy, because the more precise the desired audience, the smaller the pool of potential customers. But when you think about the rampant inaccuracies in modeled data, it’s clear that the pool might be even shallower than many expected. That should frighten advertisers spending to hit what they believe are their target consumers. The next time you hear about an anomaly indicating how 40% of “new moms” are male, check the source of the data being examined. Chances are, it is modeled data, not primary data. If you are wondering how reliable your data is, give Larry John Wright a call. We can help.

Stations have taken the tradition of that emotional connection that viewers have with anchors and reporters and gone into the space in which they live, which is Twitter, Facebook, mobile and online, to have that connection.

Local advertisers in turn can benefit from TV’s social extensions. Local broadcasters, through their social presence, can build large audiences.

Local broadcasters still have plenty of opportunities ahead in digital video and mobile. Belo for example is teaming up with tech companies to introduce a mobile streaming product later this year in 32 U.S. markets.

The convergence of social media and TV is a hot topic, one we know very well at Larry John Wright. Call us. The combination of social media and TV is powerful.

Facebook’s initial asking price for a marketer looking to buy all log-out page inventory in the U.S. for a given day was north of $700,000, according to a source briefed on the product before it was officially unveiled last month. That puts the unit in the same league as the web’s most expensive display properties.

Log-out ads aren’t available as a stand-alone purchase but are bundled with premium home-page ads that users see on their news feeds. The one-day ask to own the log-out page in the U.S. was $550,000 for home-page ads, plus $160,000 for the log-out inventory.

The new ads represent a marked departure from Facebook’s classic advertising approach, centered on small display units that can be targeted based on demographic data and a user’s interests and likes. Facebook doesn’t even call them ads but “stories.”

While Facebook has tried to condition advertisers to take a more social approach, the log-out is a shotgun for those looking for the most reach and frequency as quickly as possible. They can be targeted by age and gender, according to Facebook.

We know Social Media at Larry John Wright. Call us. Let’s talk!

in Smash led NBC to victories in both HHs and A18-49 on

Monday. For the night, NBC averaged an 8.1/13 to ABC’s

5.1/8, CBS’ 4.5/7 for its night of repeats, Fox’s 3.5/5 for a

two hour Alcatraz and the CW’s 0.8/1. In A18-49, NBC’s

4.9/13 topped ABC’s 2.1/6, the 1.8/5s earned by both CBS

and Fox and the CW’s 0.4/1.

The Voice started NBC’s night with a 9.6/14 in HHs

and a 6.1/16 in A18-49. The demo rating was up 13%

from last week when competition came from the Daytona

500. Smash followed with a 5.1/8-2.7/7, both numbers

first in the time period against reruns on CBS and ABC.

Smash’s demo number was up 17% week over week.

ABC got a 5.4/8-2.5/6 for The Bachelor: The Women

Tell All. The CW was also in repeats.