Larry John Wright

You could tackle one of these items every day over your morning coffee and in a little more than a week create the opportunity for additional site traffic. Search Engine Optimization (SEO) is definitely something Larry John Wright can do for you. Give us a call. Here’s what you can do if you know how.

1. Review Your Robots.txt File; Assess Your Meta Robots Tagging

If you have a robots.txt file on your site, check by visiting /robots.txt. You may be surprised to find out you are withholding pages, folders, images, etc. from search engines that can drive traffic to your site.

2. Review Your Site Organic CTR by Page; Revise the Worst Page’s Title Element and Meta Description

The new world of SEO is heavily focused on the message you send, whether it be search engines or users. You must constantly be improving your site in the eyes of the search engine and you may retain some visitors at the same time.

3. Assess Canonicalization of Your Domain

Do your site pages exist at www.example.com and example.com? If so then you need to create a permanent 301 redirect directing all non-www. site pages to the www. version pages of your site.

4. Review Your Most Frequently Linked Pages on Your Site

Finding a few of these can result in a few quick redirects to help boost the link value on the domain.

5. Review Your Site for Duplicate Title Elements

Do a quick check of duplicate title elements in Google Webmaster Tools. This can indicate duplicate pages, keyword cannibalization, and bad title element structure.

6. Find Your Most Authoritative Links; Request an Anchor Text Change

All your anchor text doesn’t need to be keyword-rich, but it helps to identify your strongest links and reach out to these sites and request a text modification to a non-branded are partially branded variation.

7. Review Your Link Targets in Your Site Navigation and Any Other Sitewide Links

By reviewing the links in your main, footer, breadcrumb and any other supporting navigation you can quickly assess if you have duplicate content issues with pesky default pages (e.g., /index.html).

8. Verify Your Google and Bing Local Listing

. It doesn’t take long to claim your listing and show search engines that you have control over your external profiles.

Need help with this? Give Larry John Wright a call or email us at jackson@larryjohnwright.com.

Posted in Articles |  | No Comments »

TVB’s 2010 Media Comparisons Study shows, by every measure, television reaches more consumers every day than newspapers, magazines, radio, the internet and mobile media, and that more time is spent with television. This reaffirms the findings of other studies, such as the Council for Research Excellence’s Video and Consumer Mapping Study as well as Nielsen’s Three Screen Report. Television also delivers impactful advertising and connects with consumers through strong news performance.

Among the key findings of the 2010 Study: People spend significantly more time with television than with any other medium, and television maintains the highest reach.

• Television reaches nearly 90% of Adults 18+ every day, and over 80% of every age, income and education break included in the study.

• In addition to high daily reach, more time is spent with television each day than any other medium – over 5 hours for Adults 18+ and high levels across all age, income and education breaks.

Consumers credit television advertising with higher impact scores.

• When asked to cite the one type of advertising that is the most exciting, influential, persuasive, authoritative and engaging, television advertising receives the highest scores, with significant margins over all other media.

• Television advertising is also cited as the dominant source of new product information, compared to advertising on competitive media.

Asked which medium is the most involved in the local community, broadcast television was also the No.1 choice. Local broadcast television station websites also connect with high percentages of consumers.

• High percentages of adults visit local broadcast television station websites; over 40% of Adults 25-54 and Adults 18-49 say they have done so in the past 30 days.

• Local broadcast television station websites are seen as the top choice for information on local news and events, topping local newspaper and radio station sites, as well as other local sites.

Posted in Articles |  | No Comments »

Madonna’s halftime show at this year’s Super Bowl generated more than 862,000 social-media comments; by comparison, there were 966,000 social-media comments for the 2011 Academy Awards. If the halftime show were its own standalone televised event, it would rank fourth in terms of all-time social-TV events for entertainment. It would trail only the 2011 MTV Video Music Awards, the 2011 American Music Awards and the 2011 Academy Awards.

Posted in Articles |  | No Comments »

Some marketplace watchers are proclaiming the demise of the middle class—or, at the very least, calling for more focus on the “haves” and “have-nots.” Experts predict that this polarized view of the marketplace could affect marketing strategies in 2012. If you want to know WHO your advertising and marketing audience is and how your market may be changing, give Larry John Wright a call. Our research department knows!

Posted in Articles |  | No Comments »

General Motors‘ Chevrolet, which is expected to run several ads during NBC’s Super Bowl broadcast on Feb. 5, is releasing an app for mobile phones and tablets that it hopes will give it entree to consumers’ social-media activity during the gridiron classic.

The Chevy Game Time app — available in the Android Market, Apple‘s App Store and at chevy.com/gametime by the start of the NFL’s NFC Championship game this Sunday — will pose trivia and poll questions on subjects including the game, teams and commercials. Consumers who answer trivia correctly or choose the most-common poll answer will be entered into drawings to win one of thousands of prizes from Chevrolet as well as Bridgestone, Motorola, the NFL and NFLShop.com, Papa John’s Pizza and Sirius XM Radio. Everyone who downloads the app will also receive a unique “license plate” number. Consumers whose numbers match any plate in Chevy’s Super Bowl spots will win a vehicle.

Chevy is trying to take advantage of consumers’ demonstrated digital engagement during big events.

Chevy’s Super Bowl app also reflects marketers’ desire to get the most out of the average $3.5 million that advertisers are paying for Super Bowl ad packages. Advertisers in the game are increasingly trying to wring extra value from digital and social channels.

Posted in Articles |  | No Comments »

Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to market.

Even the most time-pressed business owner can attract more customers with less effort through the right cross-promotions. Why? Because when you join forces with other credible people who also reach your market you can reach your customers more efficiently, credibly and memorably with the right offers and services.

To stand out from their competition in a crowded advertising marketplace, businesses, nonprofits, and government agencies are enthusiastically adopting this nimble approach to “outmarket” bigger competitors. Their cross-promotions include “bundled” offerings, joint media appearances and events, and unconventional cause-related marketing. It might also include collaboratively produced how-to’s and other resource booklets and videos, co-branding, coop advertising, and shared space.

Cross-promotion has the potential for a big marketing payoff because partners can successfully expand through each other’s customer base. They can gain an inexpensive and credible introduction to more of their kind of customer more effectively than with the traditional “solo” methods of networking, advertising, or public relations. Want to know more? Call Larry John Wright for some  incredible cross-promoting ideas and suggestions.

Posted in Articles |  | No Comments »

The most effective advice to advertising copywriters comes from the classic piece of wisdom from Grandma: “You have two ears and one mouth. Listen twice as much as you talk.” If you want great copy in your ads and commercials, tell people what THEY want to hear, not what you have to say. Listen to what people are saying and then tell them how your product or service can help them, based on what they told you. If you want to know more, call the Creative Department of Larry John Wright. We listen.

Posted in Articles |  | No Comments »

In 2011, online advertising has beaten out print and radio as the number two place ad dollars are spent.

Posted in Articles |  | No Comments »

TRADITIONAL TV AND SOCIAL ENGAGEMENT
A new study from Motorola Mobility confirms much
of what we have been reporting of late–that traditional TV
and social media are a natural partnership and that each
contributes to the success of the other.
The report finds that “consumer hunger for social media
connectivity and demand for entertainment “anytime,
anywhere” is driving the most dramatic industry
convergence in the last 20 years.” One of
the major trends, says the survey, is that
“digital entertainment and social media
enhance the traditional TV experience–
consumers are hungry for content and
connection.”
American consumers watched 21 hours
of TV per week in 2011, up two hours from
last year alone. And a lot of that increase is
in on-demand TV–18% of viewing this year
compared to 5% in 2010. That’s nice, but if you are a TV
ad seller you prefer live viewing and the additional ratings
that generates.
There’s a way to encourage live viewing, says the study.
Offer “improved real-time experiences at the original airing
of the show,” says the report. “Deeper engagement with
the programming via an integrated social TV element can
provide viewers an incentivized reason to watch the initial
airing and engage with other fans immediately.”
More than half of the survey respondents said they have
already discussed a TV show on a social network and
another 49% said they would be interested in this type of
service.
A number of TV station group owners are already
working to provide that, cooperating to develop a social
media element to all of their programs. Cable operators
and networks are also in the forefront of the trend.
Having a social media element also keeps the internet
off of the TV, to an extent. A greater percentage of the
persons surveyed by Motorola Mobility preferred to engage
in social media on their computers or smartphones while
watching TV rather than having an on-screen menu, 43%
to 40%.
These companion social media sites are obviously
advertising opportunities but they are also ways for clients
to sell merchandise. For instance, in the U.S., 34% of the
survey respondents said they would prefer a social TV
service that links through to sites to buy products featured
on the program.
The survey also found that 23% of viewers in the U.S.
currently watch mobile TV on their smartphones.
Consumers are interested in being connected at all times
and do not care about the technology, says the study.

Posted in Articles |  | No Comments »

PriceGrabber’s fourth winter holiday shopping survey
finds that 41% of U.S. consumers say they plan to hit the
stores between December 21 and 24.
As reported by Chain Store Age, the survey found “43%
percent of those shoppers said that they believe the best
discounts can be found during this time period. Another 43%
indicated that they are busy and unable to finish their
shopping earlier, 26% admitted to procrastinating, 22%
believe it is fun to do last-minute shopping, and
10% are waiting for a year-end work bonus to
begin shopping.”
This is great news for retailers who were
concerned that most shopping had already been
completed over the very busy Black Friday
weekend.
And it’s not just stocking stuffers that are left
to buy. In the survey, 53% said they intended to
purchase both big and small items. 31% will purchase just
small items, 6% just large gifts and 10% will do all their
shopping during the period.
Nine percent said they would delay part of their shopping
until after Christmas to take advantage of sales.
At least one department store chain is taking advantage
of the last minute push. As it has for the last five years,
Macy’s will keep 14 of its stores open continuously between
7AM on December 21 and December 24, 6PM. Another 27
locations will be open until 2AM on December 21-23.
“Our 24-hour stores have been a hit with holiday
shoppers for the past five years,” said Ron Klein, chief
stores officer, Macy’s. “Our customers have told us when
they want to shop, and after-hours and overnight shopping
comes out a clear winner as the countdown to Christmas
gets closer.”

Posted in Articles |  | No Comments »